The purpose of PPC Search Engines is to promote your website. Advertisers sign up with a PPC engine and then they make a minimum deposit and then submit one or more keyword phrases.
For example, if you have a web design company, your keyword phrase would be web design services. It is best to research your keyword phrase(s) by using the Google keyword analyzer tool. There are other keyword tools on the Internet.
Next, the advertiser assigns a bid to each phrase. The bid will be the amount of money they are willing to pay whenever someone clicks to come to their website.
Remember this, it only costs when someone clicks on your listing and goes to your web site. If you have the top bid for a keyword phrase, then you also have the top spot for that specific keyword phrase. If someone comes along and searches your keyword, and they click your listing, the amount of the bid is deducted from your account deposit. In other words, it does not cost anything to be listed in the PPC engines. You pay the amount of your bid each time someone clicks on your listing.
Here is a list of popular PPC Search Engines referenced by: /
1. Google AdWords - The biggest and best for volume, traffic quality and user interface. However the most expensive.
2. Yahoo! Search Marketing - First GoTo.com, then Overture, now Yahoo! Search Marketing. Both high volume and quality with a few bargains still around.
3. MSN AdCenter - A newly emerging big player with lots of leverage, and arguably the best quality traffic. Look out for an amazing keyword research tool as part of the package.
4. MIVA - One of the best, yet more underated PPC search engines.
5. SearchFeed - Strong ROI with a reasonable search volume. Geo-targeting available with 11 countries you can specifically focus on.
6. Marchex AdHere - Get new visitors to your site in just minutes with Marchex AdHere PPC.
7. ABCSearch - Solid targeting, decent traffic sources, and good customer service.
Check out one of the popular PPCSE listed above and do a search. You will notice that the amount of the bid is shown on each search listing. This is how much the advertiser will pay when someone clicks on the listing to visit their website. Bid Ranked means that the search listings are ranked in descending order of their bid.
Note that PPC Search Engines have anti-fraud measures so bad people cannot click you out of business. The most you can be charged is once per actual visitor per day.
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