One of the most well-known ways to get a constant flood of people seeing your websites and (hopefully) clicking and buying your offers there is by search engine marketing. Most people know what search engines are, so I'll make the introduction brief. Search engines are websites like Google, Yahoo and other similar websites that attempt to arrange all of the Internet's webpages and websites in such a way that every time people search for something in Google, the most relevant information that they're looking for comes up. In the following paragraphs, you're going to specifically learn what Search Engine Marketing is.
How It All Works
Certain phrases or words get searched more often than others. People tend to stay on the first page of search engine listings to find the solution to their problem, making this territory extremely valuable. Anyone who is able to rank their website on this first page is a money-making machine waiting to happen.
One of the most profitable niches to target online is the weight loss niche. The key phrase "how to lose weight fast" gets approximately 368,000 exact searches all around the world every month. Getting a webpage on the first page for that key phrase and in the first position and that could mean thousands of visitors in a month and thousands of dollars in your pocket.
How To Make It Easier For People To Find Your Website
It's a competitive business to be in, but if you do manage to get somewhere around the first page, people are going to want to work with you. I'll cover the basics in this article, but you can learn more about it online.
The art of ranking in search engines is called Search Engine Optimization, commonly shortened to seo. There are on-page and off-page factors that affect how highly you're ranked. What this means is that there are aspects of the website itself that affect how highly it's ranked for particular keywords. More importantly are the off-page factors that affect how highly you're ranked.
The most important off-page factor is building backlinks. A backlink is a one-way link to your website from another website. Why does it have to be one-way? A few years ago, two-way links were allowed, but when people started gaming the system and swapping links, its value dropped considerably until Google (the biggest search engine) decided that they weren't going to weight them as highly anymore.
Now, you can only get people to link to your website or place links on websites with high authority to make sure that your seo efforts count. If a lot of what I said doesn't make sense to you, don't worry. Like I said, there's quite a lot to seo and it will take some time to understand all of it. Since the rules that govern what websites rank highly in Google change often, even so-called seasoned seo pros have to stay on the ball too.
Ultimately, if you're not in a hurry to grow your business anytime soon and are looking for a way to make sure that the growth is sustainable, Search Engine Marketing is for you.
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