Search Engines follow various methods to decide the page rank of a website for specific keywords. One of the criteria to determine the page rank is backlinks and the page rank of a website is connected with the number of backlinks it has. If you want to have high ranks at the engines, you should have more backlinks pointing back to your website with your desired keywords which you want to rank high on engines.
There is a direct relationship between the search engines ranks and directory submissions. You can understand it with a referral system of business as if there are more referrals to a business that is more successful and popular as compare to that having less referrals. The search engines rank a website high which have more referrals. The logical reason for that is that if you will have more backlinks pointing back to your website, there will be more web traffic coming on your site which resultantly increases the ranks at search engines.
The search engines send spiders towards the backlinks they find in the directories which bring these spiders to your website and the pages of your website are indexed at search engines automatically.
The search engines follow the same procedure time and again and you do not have to register to them again and again as they can find you automatically and this cycle continues and help to get batter ranks at search engines.
Another advantage of directory submissions is that they can be a medium for you as there is every chance to improve your sales and business. If you will have more web visibility of your site, people will come on your site and some of them can be your customers which will buy your products. So with directory submissions, you will not only get higher ranks at engines but simultaneously, you are marketing your business.
By submitting to directories, you will have three advantages:
1. Getting high ranks at engines.2. Indexing of your website.3. Web traffic / Click through traffic.
If you are interested to get high ranks at engines and getting more web traffic, you should focus on the above mentioned method. You will have ranks and your business will also grow as this will also work as a marketing tool of your business. People around the world do different seo / SEM works to get their websites ranked at Yahoo, Google and Bing. There are different methods of link submissions like, directory submissions, social bookmarking, article submission, press release submissions, forums, blogs, RSS submissions, web 2.0 properties.
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