Search engine optimization doesn't stop with just Google. It is true that Google is at the top of search engines war but Yahoo also delivers enormous number of targeted traffic to the websites that take good positions and whose webmasters know certain secrets. Yahoo may not send as much traffic as Google but if you can properly optimize your site using the tips we are going to be sharing here, you are assured of good number of targeted traffic from Yahoo too.
A. The first is to get search engine friendly URLs from the beginning. Don't settle for fanciful names or even your name if it isn't useful for your business. If you can't get the exact name you want, make sure you use a combination of your keyword and other relevant word[s] but be sure to separate them with hyphen.
B. For your website to rank well in Yahoo search engine, you must take proper care of your on-page optimization. Conducting detailed researches to determine the key theme and phrases of your website and the competitors, choosing the right keywords and properly placing them at some strategic point on your pages and ensuring that your primary keywords are used both in the Meta tags of your site and the page titles are good ways of attracting Yahoo high ranking.
C. The internal structure of your site is important to Yahoo's search engine's spiders, so you have to ensure that all your internal links are anchored by the use of your primary keywords.
D.You may adopt the idea of using a sitemap on your front page so that Yahoo can easily crawl through your pages. It is important to note that Yahoo values sites whose links are hierarchically structured and well organized.
E. Every webmaster has heard or read the phrase 'content is king' but not all are ready to really understand what this simple phrase means not to talk of implementing it. Yahoo, Google and other search engines will definitely love your site and reward it with good ranking if you can publish not just fresh and original content but those that are natural and relevant to your niche. Some webmasters make the mistake of writing some meaningless stuff in their quest to attract the search engines. The search engines on the other hand were fooled but the story has changed because they now study the nature and appropriateness of your content before ranking the site.
F. Forum participation, press release, social book marking and article submission are few of the ways you can get inbound links that are both legitimate and relevant. The more of such links to your website, the more value search engines including Yahoo would ascribe to your site because it will simply mean that your site is popular in the niche.
You can optimize your site for Google and other search engines but do some or all these we talked about above and Yahoo search engine will reward your site with good ranking.
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