Search Engine Optimization Tips for the Small Business Owner - Marketing

At the very start when you're planning your website, you need to think about search engine optimization. This is important because sooner or later, you would want your web pages to be shown on the first page of search results for your keywords so that you can get free targeted traffic. Here are some essential seo tips for the small online business owners.

1. Your URL

Your website's domain name is important for ranking in the search engines. If you want to target for the words "coffee mugs" then it would be ideal if your domain contains these words.

With every web page you create, put the keywords as the file name for your web page. For example, /coffeemugs.html, /coffeemugsandcups.html

You will see that the names of your web pages helps your search engine rankings.

2. Title Tags

Title tags are what appears in your browser's window title right at the top. Don't put your company name in the title tag. Instead put your keywords and try to make sense of them. e.g. Coffee Mugs | Coffee Cups

The keywords in the title tags will be seen as important by the search engines to rank your web page.

3. Links

Have links to other quality websites on your web pages. These help because they tell Google that you are providing good information to visitors and not just promoting your own website.

4. Quality Content (Text)

Have good content on your web pages that are focused with your keywords. The more text you have, the better it will do in the search results.

The internet is about information. People search for content that they are interested in. This is why in order for search engine optimization to be effective, your website must have a lot of content and targeted to your niche.

5. Images

If you have images on your website, you can turn them into keywords that will be noticed by the search engines. You do this by assigning tags to them. Basically you describe what the images are about.

So don't just put pretty pictures on your website. Make them help with your search engine optimization.

6. Anchor Text

The search engines will love your website if you have many other related websites linking to you.

To get ranked high for your keywords, you need other websites to link to yours with an anchor text. The anchor text will contain your keywords.

The more anchor text you have linked to your website, the more credit you will get from the search engines. At the end of the day, it is the number of links you get to your website which will make you win the search engine war.

With these search engine optimization tips, you should use them as soon as you start building your website. The reason is because search engine optimization takes a long time. You can't expect instant results.

The website that will rank at the top, is the one with the most quality content and the most amount of links from other authority websites. If you do get to rank as the top 3 for a competitive keyword, you will get an avalanche of free targeted traffic.

There are other techniques that will help you with your seo such as writing press releases and articles. You need to do some further reading to understand them. For now, the 6 seo tips mentioned in this article will help you get off to a good start.

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