Search Engine Optimization (SEO) is the process of improving the visibility of a website in SERP, it is one of the best strategy applied to gain good result in Internet marketing. The process of seo will optimize the whole website and makes it as per SE friendly, the most important part of the website includes HTML code on which most of the SE give focus on.SEO is always good option to apply but the condition is it should be done as per white hat and with giving respect to SE Algorithms, the process includes Indexing the Page, Crawling the page by Search Engine Spider.
SEO highly depends on the On Page Factor of Website like Meta Title, Meta Keywords, Meta Description, URL Structure, Sitemap.xml, Robots.txt, Image/links alt text and Keywords Density due to which a website become search engine friendly and seo is 60 % On Page and 40 % Off Page the reason is On Page lead the foundation and at Off page the process ends and it is also the backbone of SE Optimization.
Off Page Factors of seo includes Directory Submission, Article & Press Release Submission, Blog Creation and Manage, Blog Commenting & Forum Posting, RSS & CSS Submission, Image & Video Optimization and Submission Social Networking & Social Bookmarking and Micro Blogging.
SEO also relies heavily on some useful tool like Analytics & Web Masters Tools by which one can easily track the visits and know the progress of the site and hits coming with respective keywords and from different parts of the World.
With the help of Web master tool we can easily manage our site through robots.txt file we can set the crawling access on files and folders, track which URL's are indexed and know the errors and bugs coming in the way of Search Engine Spider. There are certain methods that can increase the prominence of a web page in search results internal linking is the best way to achieve prominence.
Search Engine Optimization falls in two techniques that SE recommend as part of good design, quality contents, easy navigation and those techniques that SE do not approve though the hard work done and an attempt to minimize the effect of, referred to as spam indexing. As an seo tactic method which suits SE guidelines and involves no deception is considered as a White Hat seo and it gives good result of the work which done as SEO while, Black Hat SEO is one which does not suits to the SE and they penalized the site for their work.
With the help of this one can easily achieve the guaranteed result and rankings and it is the good option for Website.
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