Article Body: Site linking has become a practically indispensable strategy to rank your website highly in major search engines. What you need to ensure is, when you adopt this strategy, you ought to ensure that the technique used is legitimate. Irrespective of which technique you use, it's critical that you understand whether a particular technique is going to bring you problems. Right below are a few fundamental pointers to consider when you put into action a linking strategy:
* Concentrate on quality instead of quantity. High quantity of links pointing to your site may improve the page rank, but more importantly, it's the quality of the links seen by the search engines that matters. Remember, the more authoritative the website that you put your backlinks, the greater will be the quality and therefore the value of these links. Those search engine-friendly, well-regarded websites in the internet community are usually good targets to establish your backlinks.
* Undertake the linking strategies that conform to the rules furnished by the major search engines. Unfortunately such guidelines change from time to time. Strategies that worked well yesterday, may well be penalised today, when the guidelines are changed against certain ill practises. For example, over-populating of anchor texts in blog or article posts, which used to provide link quantity and page ranking, will nowadays invite penalties from the search engines. One to two anchor texts are about what you should do. You must also ensure that the anchor text links are read naturally and linguistically within your content. Any forced-fit spoils the readingying experience, which will not be welcomed by the search engines.
* Steer clear of any paid services which promise an exorbitant number of low cost incoming links overnight. Intuitively, it's pretty obvious that something that's done cheap and fast is not likely of great quality. On top of that, you've no idea how these links are achieved, and you risk rendering your URL on a link program which may impact your page rank adversely, instead of improving it.
* Resist any advertised services which claim to offer quality incoming links from websites attached with high page ranking. Getting/Obtaining links through this practice is against the rules of major search engines. Doing so and you risk your website being banned from listings by the search engines.
* Avoid using automated schemes to produce outbound links. Reason being, this kind of automated schemes do not give the due credit to the receiving websites. How can you tell if the scheme is dirty? Simple, just put your cursor over the outbound link. If you see a proper link to the receiving websites at the bottom of the screen, you are alright. But if you see instead a lengthy and incomprehensible URL link, you know you have a rotten apple.
There is no question that site link strategy has a major and direct effect on the search engine ranking, and you cannot afford not to pay attention to it. The good news is, it's not such a difficult task. Information on how to put into action a proper linking strategy for your website is readily accessible in most of the major search engines. Besides offering a wealth of information, more importantly, they ensure you steering clear of the potential problems.
P.S. Besides website linking strategy, there are other strategies which you can use in combination to increase traffic to your website. This special report about website traffic: "21 Strategies For Generating More Traffic", is for you to have. Enjoy it.
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