When it comes to finding a search engine marketing strategy that best suits your small business, we need to consider a couple of factors: your long and short term goals, the size of your website and amount of content it contains, and the size of your advertising budget. By analyzing these factors, we can find the right search marketing strategy that works best for your small business.Search engine optimization positioning is the process by which you go about trying to increase your search ranking on the SERPS (search engine results pages). You do have an impact on how high your site is ranked on Google, Yahoo, MSN, Bing, and the many other search engines.seousually refers to increasing your position in the 'organic' listings - the listings that naturally show up when a search is performed - as opposed to the paid listings which appear at the top and side of the SERPs. Generally, th e higher a site is ranked in the listings, and the more it is ranked for various keywords, the more web traffic it will receive.
If you have a long-term goal of ranking high in the search engines, you can definitely achieve this with a search marketing strategy that is very inexpensive, or even free. The search engine marketing strategy that you would employ to achieve this could be article marketing, blog marketing, or message board marketing.
If you have a short-term goal of ranking high in the search engines, the search marketing strategy that you would use for this end would be pay per click (PPC) advertising. You would bid on specific keywords and place ads on the SERPs for those keywords, which would lead to immediate traffic to your site. The key to being successful with PPC is keeping track of how well unique keyword ads are doing, and responding accordingly.
If you have a large website that already contains a large amount of quality content, the search marketing strategy that you would want to adopt is anything that would lead to immediate exposure. PPC would be appropriate, as well as social bookmarking, and social media marketing.
If you have a large advertising budget, you can begin to use paid-advertising methods as soon as your site begins to receive consistent daily traffic. If you have a small advertising budget, focus mainly on producing quality content, and increasing the number of backlinks to your site before you spend too much money on advertising.
Whatever circumstance currently applies to your small business, rest assured that there is a specific search engine marketing strategy that is right for you!
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