The New Year brings new challenges and opportunities to marketing on the Internet, especially where search engine optimization is concerned. The relatively simple strategies of the last few years are no longer enough. Many have changed completely. Given the development over the past few years, it's safe to say that there is a whole new game in town.
Basic items like meta tags are of little importance anymore. Also - and this is extreme when you first hear it - dont bother filling in your meta tags for keywords and descriptions. They hold little to no relevance anymore, and relevance remains the coin of the realm. If it's not relevant, don't bother.
The title tag can still help your rank but only if you use your keyword in the title tag twice. That's why it's important to read articles like this; to continue your education about search engine optimization and talk to a pro. Do-it-yourselfers aren't going to discover these little-known nuances that make big differences in your results.
Another huge evolution is the importance of the type of code in which your site is written. In 2011, it's indisputable, it would be best to move your site over to WordPress. The search engines LOVE to gobble up the new information that gets posted on a WordPress blog. They love the ease of reviewing and ranking your content. Standard old code sites are dropping quickly in the rankings.
The good news is that back-links remain vitally effective and important. However, there are changes here as well. Quality is more important than ever, and, as always, quality is far more important than quantity. Be sure to spend your time creating back-links on relevant, highly ranked sites. That's another reason not to use an auto-submitter. They don't go over well and they can create links to useless, poorly ranked sites.
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