Everypageofsearchengineresultsliststitles,descriptionsnippets,andURLs.Searchengineswilldisplaythesitetitleandsomerandomsegmentsrelatingtothesearchquery,butothersarewell-structuredandwritteninsentences-theyhavebeencreatedbyasearchengineoptimizerandpublishedinanSEOdirectoryunderthespecificcategoryforeasyreference.Therearehundredsoffreedirectoriesthatarecommonlyinuseforthepurposeofprovidingsearchenginesorderlycontent.
InaSearchEngineOptimizationcampaignthemosttime-consumingpartislink-buildingandpreparingthecontentcontainingtheanchortextlinkstoyourpages.Despitethelipservicegiventothisactivitybyrun-of-the-milloptimizers,itmakessensethatsuccessoverothersiteswillcomewithqualityrelevantcontentandamammothlinkingeffort;thisisnecessarytoreachtheTopFive.Thelonghoursandelbowgreaseofsubmittingtohundredsofdifferently-formatteddirectoriespaysoffwhenyouchecktherankings.Inadditiontoincorporatingmetadatainthewebsitedesign,thefirstelementneededisself-discipline.Next,youneedtobegoodwithwordsandimaginative.Thentherearerecommendedpracticestofollowwhenplantingdirectorycontent(suchashowmuchrepetitionisenough?)andthisarticlewillexplainhowtoapproachthesettingupofyourcontentformaximumpunch.
Manybusinessesarespecializedandsothekeywordsavailablemaybelimitedinnumber.Othersitesstickseveralhundredkeywordsintothemetatag-auselessendeavorifthereeverwasone-andeverythingisdonebyguesswork.Sinceyourcontentwritinghastobebuiltaroundyourkeywordstheyshouldbenotonlyfocusedandrelevantbutwell-researched.OnesystemthatworkswellisWebCEOanditisdownloadableforfreebasicusewithupgradesavailable.
Onesecretofplantingcontentindirectoriesisthis:useaspreadsheetandsetupcellswiththedomainnameprefixedbywithjustwww(notrailingslashes).Belowthosecellsenteryourname,belowthatyoure-mailaddress...thesecellswillbeusedforquickcopy-and-pastingaswillthetitles,descriptions,keywordstring,metakeywordtag,andmetadescriptiontagforthosedirectoriesthattakethem.TheURLsofyourinnerpagesgobelowthatforplacingindirectoriesthatallowdeeplinks.
Thepotencyofthecontentinvolvesmixingupdifferenttitleswithdescriptions.Directorieshavelimitsoncharacterssoprepareeightdifferentversionsofthesitetitle(maximumsixtycharacters)andabouttenortwelvedifferentversionsofdescriptionsofalldifferentlengths.Asyougodownthelistofdirectories,rotatethetitlesanddescriptionsrandomly,keepingtothecharacterlimits.Useabout12-14keywordpairs,twoandthreewordsonlyseparatedbyacommaandspace.ThengotoVilesilencerandstartdownthelistoffreedirectories,Iuse260astherightnumberofsubmissions,it'sgenerallythoughtthatrelyingonwaytoomanydirectoriesalonewilldispleasethebigGandlosebrowniepoints.
Whenyouwriteatitleitshouldbeaimedatyourclosestcategoryforapproval.Thetwoorthreekeywordsinthetitleshouldn'tberepeatedinthedescription...findnewwaystoexpressthesameidea.Thiswilloptimizeformorenumerousformsofsearchqueryphrases.Ifyouhavebetterwrittencontentinmoreplacesthanyourcompetitorsites,youwillinevitablyrisetothetopbecauseyouwillbethecreamofthecrop.Themixingoftitlesanddescriptionsbecomesacrosswordpuzzlethatelicitsareactionfromthesearchenginespiders.Rememberthattheyarelookingforintelligentlife.
Therotationofthesetitlesanddescriptionsgivesearchenginesmorechoicesoforderedcontenttoretrieve;Web2.0leanstowardcompletesentencesandlogicalrelevancesoclaritybringsmoretraffic.WhendirectoriesaredonecorrectlytheinformationturnsupintheSERPsmoreoften.Thelinksareconsidered"votes"foryoursiteandthedirectoriesareagoodstart;thenextplacetoplantvaluablelinksisinarticledirectorieswherethedetailedcontentcangivegreaterauthoritytoasite,andmakingitworthyoftraffic.
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