You're probably wondering what the blazes are popular about a link! Well, in a word - plenty! Link popularity refers to the ranking assigned to your website by the Search Engines, and it determines the search engine optimization ranking your page gets when keywords are entered into a Search Engine. So, you're perhaps wondering, how do I make my link popular?
Search Engines are discretionary, giving status and ranking to websites that have links to their pages from related, quality sites. It's a simple formula, but a very essential one. Google created the recipe, and now virtually all the most popular Search Engines engage it to rank your web pages in their indexes.
The more commonly used your keyword is, the harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on any Search Engine. But don't be discouraged; there are tried and true ways of achieving link popularity using the most popular keywords.
There are a few things you must be aware of. The first is that just linking up with a huge number of other websites will not achieve link popularity. In fact, it may have quite the contra effect. This is particularly true when pertaining to websites that are nothing more than "link farms" - pages containing line after line of indiscriminate links. Search Engines may aggressively discriminate against your website if you are affiliated with a link farm, so keep clear of them!
The next thing to keep in mind is the quality of the site you are linking to. Never link to a page you have reservations about your visitors seeing. The last thing you want your website to appear as is indiscriminate and cheap. Linking to sites of poor quality will only lower your link popularity, if not completely destroy it.
So let's get to what you have to do to accomplish supreme link popularity and improve your rankings to stellar status on all the popular Search Engines.
The first step, and the fastest way to get your foot in the door, is to obtain a listing in a popular directory, such as Open Directory Project and Yahoo. If your website is business-related, you will want to be listed on Yahoo, and despite the fact that it will cost you around $300 a year, it will be money well spent. If your website is non-commercial, the listing will be free, but it will take time and follow-up to actually get it listed. Open Directory gives you a free listing whether you are business-related or non-commercial, but be ready to make a lot of follow-up inquiries before you see your site listed.
You are aiming to get listed in the highest level of an appropriate category, and this just takes some common sense. For example, if your company ships Alpaca wool from an Alpaca farm located in the middle of Nowhere, London England, do NOT submit your listing to "Retailers from Nowhere, London England."
BIG MISTAKE! All you have to do is look a little deeper - and submit your listing to the "Fine Alpaca Wool" category. You will not only associate yourself with culture and quality, but you will be listed in a national category.
I'll also cover more methods in detail in future articles and videos
Till then
Bye for now
Copyright Henry Smith
Now learn a ton of Article Marketing Tips and Techniques
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