Directory submissions are not mandatory, however they are likely to contribute demonstrably to your website promotion. Becoming familiar with reputable directories and crafting your submission registration for search engine recognition can provide you with backlinks, a higher ranking, and increased traffic when a successful directory submission strategy is in place.
Directory submission is a direct route to search engine recognition. Submitting a website to reputable directories such as DMOZ and the major search engines is often, (but not always), an automatic reflex for seo experts. On the otherhand, seo experts ignore the opportunity for multiple directory submissions over a short period of time - as this is considered search engine spam and can blacklist your website. Knowing when to submit and whom to submit to is a fundamental requirement of successful directory submission.
Submitting your website to a directory is not only beneficial for building up your links. Search engines look to directory submissions for websites to spider (scan) and include in their search engine result pages. Ideally, a directory will request submissions because they are trying to provide a person with relevant information. Thus, a directory submission will provide you with a backlink, recognition by other search engines, and a valuable resource for relevant traffic.
Directories should not be randomly chose for submission. Your website has the potential to be blacklisted for being "guilty by association." If the directories are not reputable to the search engines, your website will not benefit by the directory submission. Likewise, submitting your website to a reputable directory will increase your stature within search engine rankings.
It is important to evaluate the requirements for registration for the directory submission. Website directories have different requirements for submission. DMOZ uses human editing, as do many others. The major players, such as Google, Yahoo, and MSN use electronic methods to analyze directory submissions. Ironically, they prefer directories that use human editing in their rankings.
When submitting your website to a directory, consider your content thoroughly and become familiar with the format of the website listings that are already included in the directory. Some directories will void your title tags of keywords and insert the name of your company. Thus, you must pay careful attention to how your website is presented to maintain a search engine presence for your keywords.
Directory submission is by no means mandatory, but it is a direct route to being recognized by search engine spider bots. Directories should be carefully chosen by reputation as well as content. A niche-targeted directory submission is far more likely to result in customer leads and customer conversions than a general directory submission. Geo-targeting plays a significant role in reaching prospective customers. Reaching customers that are most likely to be responsive to your calls to action is the goal of your website promotions.
Directory submission is a small, but meaningful facet in search engine optimisation. A successful directory submission strategy will result in search engine recognition, a higher reputation with search engines, backlinks, and increased traffic. If these results are not seen, (which could be due to a multitude of reasons), the directory submission strategy needs to be modified. Directory submission will get your website on the road to search engine result pages - and get your website on the road to success.
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