Submitting a website to a directory is one of the easiest way to optimize your site and is a procedure opted by most sites. Web directories naturally rank high on the Search Engine Results Page and hence the probability of the site coming into focus automatically increases manifold. Search engine optimization experts use website submissions to directories as a common seo tool.
Directory submission involves submitting the URL of the main page of your website with the help of the directory's URL submission form. It is extremely essential to read the submission guidelines of the directory before finally submitting the URL. Just submitting the URL does not guarantee entry into the directory. The URL is reviewed by an editor and given a rank based on the description that is provided by the website owner or search engine optimization experts in the submission form. Reviewers or editors determine whether the submission is fit in terms of quality of content and relevance to gain entry into the directory. They also check whether it was submitted in the suitable category.
Website owners and seo experts need to keep in mind the reviewer while submitting the URL. It is advisable to follow the submission guidelines to the hilt. While deciding upon the category, one can use the relevant keywords/phrases and note what categories come up the maximum. Observing the site from an outsider's or a visitor's point of view will help in deciding objectively the category most appropriate for the site.
SEO Experts advise against choosing top level categories because chances of getting rejected are the maximum if sub level categories are available. Also if the nature of the website is local submit it to the specific geographic region. All these points need to be kept in mind will filling the submission form.
Using keywords in the title is a little risky and can subject the site to closer scrutiny. The company name or the official name of the site are the safest bets when it comes to deciding upon the name and title of the site. Similarly, the website description should be to the point and concise. It should not look promotional in nature and should be sensibly sprinkled with keywords. But, one must not overdo using the keywords. The words used in the description should be the ones that appear on the website.
The submission process on every site is unique. Search engine optimisation experts are increasingly referring to directory submission as a safe and result oriented instrument for optimisation.
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