When you search the Net, you type in a certain keyword base on what you wanted to find. And then after you have done that, the search engine will give you pages containing a number of sites that contains the keyword you enter. The sites even appear according to the search engine ranking. Can you imagine how does a specific search engine can do that? It browses a million of sites to find the information you are looking for and gives you results in an instant!
However, not all websites listed are relevant to what the search is about. The search engine cannot sometimes find the right sites for you. This is because of one thing they are not human that can understand your concern, they are machines programmed to do what the controller had installed in them. Often search engine ranking is based on relevance of the content of the website. So how does this search engine ranking works?
Search engines have certain rules on how they rank the websites. These rules are called algorithms. Each search engine has its distinct set of rules and it is commonly a hush-hush. But they are mandated to follow the general rules of search engine ranking.
Positioning of keywords
Search engine ranks the sites depending on how they place the keyword in a certain article. Remember that search engine are not human and they just follow what they are program with. That is why it is important that when you create and develop your website you should place much needed concern while positioning the keywords and of course the number time you mentioned the keyword throughout.
Keywords should be distinctly place on the title tag and the first paragraph of a particular article for the reason that search engines usually look on those places. Then the search engines evaluate how many times the keyword appears on the context. A website will get higher ranking on some search engine when they detected the certain keyword all over the article as they think that it the article has more value it has more keywords.
However, some website owners engineer a way on how they would influence a search engine ranking. They place keywords all over the text even it is not necessary. This trick is called spamming. These days search engines have rules against this and they give penalties such as banning the site forever.
Link Analysis
The search engines assess the links within a site. This methods generally affected search engine ranking. The more relevant the links located on the sites are, the higher possibility that it will rank well.
Popularity Factor
When internet users always visited a certain website chances are they will come up well on search engine ranking. If your site is popular the result will be search engines will eventually recognize you and place you on the top pages of their list. Search engines tend to drop off the sites that no one or a few visit.
So those are the general guidelines on how does search engine ranking works. But keep in mind that each search engine has its own private rules. The things I mentioned above are just general things that can help you develop your site well to be ahead on search engine ranking results.
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