There's no doubt that the topic about making money with a blog is very extensive, all of which is made more complex by the huge number of people expressing their own opinions.
I will give my own opinion but I will do it in such a way that it is concise and easy to understand. Of course, there will be sections which I will not cover in depth but rest assured because I will cover them in the future on this very blog.
The one thing I want to make very clear before I start to talk about the topic of blogging is the following:
Blogging is just a vehicle to making money online.
The reason why I say this is that 99% of people do not make a full time living directly from their blogs. Of course, there is that small 1% which end up doing so but thats the tiny minority. Most people online use blogs as a tool to make money online. Im not stopping you from trying to be that 1% which makes a full time income solely from a blog, however, it is far easier and more lucrative (financially) to use blogging as just a vehicle to making money online. And its a very powerful vehicle if used correctly.
Why Blog?
The number one reason why you should blog is because the search engines (especially Google) love them!
And the reason why they love them is because blogs tend to have the freshest and most up to date content on the Web. Search engines thrive on relevancy and indexing new and fresh content is up there.
As a consequence, blogging has the power to help you get high rankings for target keywords as long as you've done your on page seo correctly.
Content Is King
Because the search engines love indexing new and fresh content on blogs, it is suffice to say that content is king!
You have to be adding new content to your blog on a regular basis, whether it be daily, weekly or fortnightly. The more often the better, however, keep it to a maximum of 1 new post per day.
If you want to visually see the benefits of posting new content on a regular basis, take a look at Problogger. It was started by Australian Darren Rowse back in 2002 and he has posted something new everyday since. In the process, he makes a full time living from his blog as well as being the biggest blogger in Australia and one of the biggest in the world.
This should be enough to show you the power of blogging.
You Pitch, You Lose
I have to point out that posting new content does NOT refer to finding a new product to promote and blatantly pitching it on a blog post.
Thats not what blogging is about.
Blogging is all about giving visitors useful and interesting content about a certain topic so that they return to your blog for more in the future.
By blatantly pitching a product is only going to turn away visitors (and potential future customers). And given that they have only just met you, what are your chances of them purchasing from you straight away? Ask yourself: would you buy something from a person you've only just met?
The best way to make money with a blog is by using your blog as a medium through which online visitors can get to know you and what you are about. Use a blog to build a relationship with them as well as gain trust.
Build A List
In the previous section, I did not say that you shouldnt promote your products or services on a blog. In fact, you should and I encourage it. However, it has to be dome in an intelligent.
This is where you need to use list building.
You should utilise your blog to build a list of prospects, which means people interested in what you are all about. This involves grabbing peoples first names and email addresses using what is commonly called an opt in form. However, you have to give them something enticing in return for their details.
Here are a couple of ideas:
- access to a weekly newsletter- a free video- a free report- a free ebook- a free audio recording
Once people enter your list, then you can start sending them information about your products and services and potentially make sales and get customers.
The Key To Making Money With A Blog
At the end of the day, the key to a powerful money making blog is great regular content. Think about it this way.
The better and more regular your content is, the higher your blog will rank in the search engines. And the higher your rankings are, the more traffic your blog will end up getting. And the more traffic it gets, the more people opt into your list. And the more people that join your list, the more sales and customers you can make.
It couldnt get any simpler!
To conclude, I would like to say that if you could not understand some of the terminology used and topics covered in this post, dont worry. As I said at the beginning, I will covering them in greater detail in the future. The most important thing you should get out of all this is that you understand the general concept about how a blog can be used to make money online.
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