There are many websites out there all trying to get noticed by the search engines which will in turn help them to be found by users. Every website wants more traffic coming into it whether it is providing information or selling products. This raises the big question, how can you improve the ranking of your website?
In the past websites would rank well with the use of lots of keywords throughout the website and its Meta Tags, the web has matured over the years and now search engines such as Google reward websites that are important. So how do you make your website an important one?
Making your website one of importance requires some carefully thought and as with everything some hard work. If you want your website to rank highly and maintain its position then one of the best ways is to provide quality remarkable content that is important to your business sector. This content should be on each page of your website and also within an integrated blog.
Blogging on your website is one of the best ways to make sure that your content is current, fresh and remarkable. Your blog should be integrated into your website for maximum effect, if it is done on an outside source such as BlogSpot then you are only really building up importance for that external website, this is because of the URL used. For instance the best URL to have is yourcompany.com/blog with external blogs the URL is general yourcompany.blogspot.com. This is not as beneficial.
When blogging try to think of information that potential customers and of course industry experts will be interested in. This way you will create good inbound links from industry websites who want your content to feature within their website as well as your own. Creating these good inbound links will show Google the importance of your content which will help your website to rank higher in the search engine results.
It is recommended that you add a new blog/ article each week to make sure that your content stays fresh and remarkable, if you regularly add content you will find your website will grow in importance. In the future search engines will reward regular content highly.
Content is a great way of improving your websites natural ranking and keeping it there. A great idea is to use social media such as Twitter and Facebook to get your new content out there, this will help to make your content go viral and who knows what can happen then.
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