Search Engine Optimization or seo as the name suggest optimizes your chances of getting your site in the first few choices of a search engine's result page. But there are people who do not really understand the basic concept of it.
The Aim of Search Engine Optimization is to enable the search engine to find and index your site.
When your content related keywords are typed in a search engine, your site should be displayed in the first page. Many people do not realize that the keywords and the key phrases should not just appear in the title, description and keyword Meta tag but in a static position throughout the optimizes page. Remember not to over use them as this would result in keyword spamming.
Right keywords and phrases are important for achieving Search Engine Optimization. Keywords help in grouping your site with other similar websites in the directories and search engines. A search engine, after receiving the keywords to be searched, comes up, in a matter of seconds, with a list of websites in relation to the keywords. If you use the right keyword then the chances of your site appearing on top of the list are increased. Hence, there is more probability of users going to your site. There are many tools like Google keyword generator that help you get the right keywords for your website.
Your page content should be relevant to you key words or your page might show up for for a totally different set of keywords, which is not good for you or your visitors.
As the keywords are important to get traffic to your site. Keeping that traffic flow is even more important, and this is where "Content is King" Only when visitors find content of value on your site will they return. Put up articles that are both informative and humorous. Update your content regularly to give your site a fresh feel!. Encourage feedback from your visitors.
Remember if a visitor to your site finds content that is useful to them they are more likely to recommend it to their friends or share on their social media sites
Not only on-page but also off-page optimization is required for Search Engine Optimization. It involves the incoming links to your site. Naturally you would want it to be coming from relevant and high ranking websites of the same theme as yours. The more articles your site has the more links it will have in the resource box of the articles directory from high ranking pages.
There is also an option of reciprocal linking. It means that you reciprocate links with other webmasters having similar themes in their websites. This can prove to be very productive provided the quality of your content is relevant. Quality content is of uppermost priority in Search Engine Optimization.
Search engines do not physically read your content, before putting it up on the web, they have algorithms programmed to do so. Therefore, META tags are essential for the ranking of your site, as they tell the search engines about your web content. Content is the most important aspect after Meta tags as it is the content which would attract more targeted traffic towards your site. seo can be a boom for your business provided you know how to optimize it.
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Steve Smith
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