SEO means Search Engine Optimization and is the name for numerous techniques for increasing Internet traffic. There are several strategies to achieving this, some tend to be easier/less time consuming than others. seo is basically increasing presence on search sites which should send more web traffic. The goal for all seo is to get your website to appear as number one for searches.
It is important to make sure your website is search engine optimized already - use targeted meta keywords and targeted meta descriptions to enable search engines to spider your website more effectively. This is a onetime thing, once it has been set up you will not have to do it another time. If your website is about politics, write a description, a title and some keywords targeting the subject area. This is also the information which is shown in search results.
Furthermore, make sure you write good, unique content. Copying your content from different sources will mean you get penalized by search engines. Search engines are now highly intelligent. Their aim is to offer the best results to their users so duplicate content is not in their interest. Thus, if you merely plagiarize content you will be penalized by search engine rankings.
Once you have optimized your website correctly and written good, original content, the next stage is to build links to your site. One of the most important ways a search engine determines how good your website is by how many inbound links you have. If your website has more links than another one, search engines will rank your website higher. If you write content that is keyword rich then this will happen organically but it can be a long process. To speed it up you may want to try some of the following techniques.
Firstly, write original content and submit it to article directories. These can sometimes be complicated to get accepted by because they want good content but for every article you write and submit to you can get two or more links back to your website. Search engines really like this. seo is kind of like a game - trying to get quality links from good places.
You can also manually build links to your website by commenting on forums and blogs. Many blog owners allow you to link to your blog with a dofollow link. Dofollow is the colloquial name for links that search engines will take notice of, in contrast to nofollow links. Nofollow was invented because seo marketers used to spam/pay for links which meant you would dishonestly increase traffic. Search engines ignore nofollow links and you get no seo benefit. Try to find blogs that may allow you to link to your site. This is good because it gives your site SEO benefits and also increases the blog awareness and lets you to network with the blogosphere. The comments ought to be genuine and relevant to the posts. Writing something like: "please visit my home page" will likely be disproved and you will have wasted time. You should always be a genuine.
Social book marking sites are a good way for increasing your SEO. You should not spam your blog though, admins are good at spotting spammers. But as with directories, if you bookmark your website then you will get a link from a good quality website. If a website is well established, search engines give you more SEO benefits from getting a link from there. In other words, getting a dofollow link from a really popular social book marking site is worth more compared to a link from a small website.
One last tip is to add your website to online directories. They can be time consuming to setup but if you can get a link from a directory it will eventually improve your search engine rankings. Many directories have high page rankings. Although there are normally various submission options. It is common for directories to have different paid and free submission options. The three options are normally: paid, free with reciprocal links and free without reciprocal links. Paying for links can be quite expensive but you will get fast tracked into the directory. Many of the higher ranked directories only offer paid for submissions. If you go for a free link then it can take months to get accepted. Unfortunately, reciprocal links negate the SEO benefit of the link because they are not one-way. These may be beneficial for referring traffic but for SEO purposes these are not as useful.
If you follow the above hints and tips then you should see an improvement in your search engine rankings. You should also definitely use search analytics for reporting the search engine traffic and carefully managing your efforts. This way you will be able to see what has the most benefit and what you can focus more on.
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