Burbank, CA With 85% of all Internet traffic driven to websites via search engines such as Google, MSN and Yahoo, the importance of successful SEM campaigns has shown itself to be the elemental keystone for all marketing strategies. Businesses large and small must understand some basic principals when entering this cyber arena where the competition is global even for consumers in their own back yard. The Internet can be a vast wasteland of websites and pages scrambled together like the tangled freeways of Los Angeles or mixed into a pot like an electronic soup. This digital concoction has the ability to inform, entertain and communicate to every person on the planet with just a simple click however when consumers look toward this cyber bouabase to research for a specific product or service they use search engines to glean this data much like a spoon that dips into a bowl to extract a modicum of information that will satisfy the query. In order for a Google or AOL to locat e that particular business, the corresponding website must present itself in a fashion that will not only be recognized by the "crawlers", but is evaluated as having relevant information that matches the search request. To get to the top of the search page, websites must include several things in concert as part of their overall marketing program which begins with their site. 1. Content. A site without text is basically a blind site to search engines. Websites that only use images or are built entirely in Flash will not be acknowledged by the web crawlers and will most likely not show up any inquiry. The phrase "Content is King" is true, however producing viable content that is keyword rich while maintaining prose that will engage your reader and motivate them to buy from the site can be a challenge. seo writing is very different from basic market style or creative writing in that th e infusion of keywords and key phrases must be incorporated within the body of the page under a structured paradigm. Too many keywords lumped together or not placed in the proper layout or even an overabundance of them will render the entire passage moot by the search engine algorithms. 2. Links. Creating links to other sites that have higher traffic volumes helps boost the site's rating. However be aware that links that are broken do more harm than good as they attract no traffic and to the visitor it will appear that the company is incompetent in maintaining their own business. 3. Images and Video. Using photos and video can enhance a websites look and helps break up visual monotony but be sure to include tags and captions for each rendering so that search engine crawlers will be able to take these portions of the site into account. There is much more to do for the site itself but a major issue companies face is this; once the site has been built to take advantage of all these types of seo properties, is that all there is to it? Not even close. As much that can be done in the process of constructing a website, having all the proper elements for search engine optimization isn't enough considering the amount of competition out there and the limited number of targeted keywords available for each business. Much like the brick and mortar store that prides itself on its prime location, in order to attract more people to come and visit it must expand beyond its singular locale and place its moniker in front of folks far removed from their front door. Search engine marketing involves the inclusion of website seo and organic and PPC or pay per click campaigns as well as reputation optimization, social media optimization and programs that can cull and connect with local traffic thus cultivating significant neighborhood consumers. SEM and seo expertise is a combination of technical experience, innovative marketing approaches and an industrial savvy that extends far into an understanding of a client's particular industry as well as how to effectively apply this knowledge into ethical and productive campaigns designed for swift response and targeted results. iMajestic is a Los Angeles seo company that is successfully providing search engine marketing programs that produce the kind of results that achieve more than just higher ranks or larger volumes of traffic, but equate to convertible inquiries. With a full array of SEO technologies and certified Google and Microsoft personnel trained to develop business specific programs that adhere to their clients exact nee ds, iMajestic puts forth campaigns that can drive profitability up while keeping costs down. Qualified customers can take advantage of iMajestic's Performance Based SEO programs that allow for work to be performed and results realized prior to fees being extracted. This type of "work first, pay later" program gives clients the opportunity to avail themselves of the success of search engine optimization and marketing without fear of risk or loss of money during the beginning phase of SEO. It is the early stages of SEO campaigns which tend to be the biggest cost factor and the one phase that other SEO companies are unwilling to put their talents on the table for the good of the customer."We selected iMajestic for our SEO services due to the pay for results pricing policy, as opposed to risking tens of thousands of dollars for unknown results. After only 2 months, we have already gotten several of our important keywords listed in the top ten on Google. The results so far have e xceeded our expectations. I would strongly recommend iMajestic to any company looking to improve organic search results for their company web site."Scott Seltzer; President Connect Me Voice For quotes and information click on or contact them direct at 1-800-SEO-2562 or email them at iMajestic:iMajestic is a Los Angeles SEO company that has the talent and expertise to forecast trends and adjust positions to influence changes and maximize market potential. We customer fit our programs to exceed the needs of our clients and deliver an unparalleled level of service.
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