Link building is a critical part of building and growing a business website. If you don't know what link building is, it's the process of getting other websites to link back to your own site. These websites may link to you voluntarily or you can specifically ask them for links. Additionally, you can build links on your own by utilizing web 2.0 entities like social networking sites (Facebook, and YouTube), social bookmarking sites (Digg, Reddit, StumbleUpon), and user-generated publishing sites (HubPages, Squidoo, InfoBarrel, Wizzley). Back links are very important because these are among the factors that search engines like Google look into when determining how a certain site should rank in their listings.
Here are the top ten reasons why link building is critical to your business: 1. It boosts your rankings in the search engines. The top search engines count the backlinks that point to your website and use these to determine how they are going to rank your website. Generally, your website has more chances of ranking high if it gets more backlinks. Backlinks are however not the same when it comes to quality. You have to see to it that the sites linking to you aren't link farms or spam sites.2. It drives more traffic. A single link to you from a high-traffic website can bring in hundreds if not thousands of instant traffic. This traffic will slow down in the following days but your business had already won new readers and customers.3. It exposes your business in more platforms. Getting a link from, say Blogger or Wordpress, exposes your website to users of these popular blogging platforms. This equates to more readers and customers as well.4. It's easy to do. Link building is not too difficult and it doesn't take much time once you get used to it.5. It's free most of the time. Yes, you can resort to buying links but you can get the same links for free if you are creative enough. You should only buy links if you don't have the time to build the links yourself.6. The links you build will continue to benefit you in the months and even years to come. Unlike other strategies that bring you instant results but fade away in time, link building will benefit you as long as the links you built remain intact. 7. It drives targeted traffic. This is especially true if you target sites that have content which are related to yours. 8. It helps in building your business brand. The more you get your link out there, the more people will be able to identify with it. This makes your website easily recognizable and this usually leads to a boost in your brand.9. Google loves links. As stated earlier, search engines like Google count the links pointing to your website . The more links they count, the more they'll love and rank you.10. It keeps you ahead of your competition. Link building helps you gain an edge over your competitors who don't pay much attention to link building.
Link building is a must when it comes to growing an online business. It's a strategy you should be constantly implementing.
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