In baidu search engine market domestic domination of the background, the clean, sogou, netease youdao, search is deep industry segments of the field, and in the electronic commerce, music, video, pictures, etc jiancheng "climate". A vertical search challenge of universal search crowd was going on.
Recently, sohu announced the year to the third quarter earnings, its sogou search engine presents bright beautiful performance: sogou company achieve revenue of $18.4 million, increased by 244% compared with the same period last year, for the first time and realize the profit, as the following the second profit after baidu search engine company.
"Netease youdao has been in vertical search be layout, including shopping search is our earlier layout and will focus on creating products. In addition, we will be in the video search, game search fields more meet the needs of the user product." Netease youdao technical director and director of marketing JinLei said.
Tencent its search more recently, in the search music, search ask, search video, search images continue to send force.
These two lines of echelon action may not enough to let baidu debauched, but MaYunYu unified all electronic commerce the idea of entrance believe will "let baidu sleep".
Catch up the "Yang seeks" baidu
For two, three lines in search engine manufacturer, baidu and Google is undoubtedly two Bridges insuperable "dashan", but they never give up "climbing" steps.
As Google out of China market, many search engine manufacturers found that this is a big chance to expand the market share. In rob Google "heritage", netease youdao achieved good results. "2010 years of cooperation with Google has a total of 27 advertising dealers home, Google left, there are 13 home and netease youdao reached cooperation." JinLei said, competitive price and perfect cooperation dealer training plan is netease youdao in rob Google "heritage" aspects of the important reasons for the win.
Facing the strength of the baidu, netease youdao in recent years has been trying to transition, not with baidu positive battle, and increased in vertical search field layout. Netease youdao hope through search engine technology based on the Internet-youdao dictionary and in the dictionary shopping search field congenital superiority, strengthen its vertical search field in the professional characteristics.
The latest figures show that by the end of October, netease youdao dictionary installation volume has exceeded 130 million, of which PC client users to install is more than 90 million, mobile phone users to install client is more than 45 million.
"Google out of China market, netease youdao market share appeared increase substantially. We also use technology advantage real-time search, web development preview, three bar shows, and other functions, in order to meet the needs of users more." JinLei said, after nearly five years of development, netease youdao already has the complete search engine product line, launched products include web search, news search, image search, shopping search, music search, video search, game search, and ChuiZhiHua products, and many are the user high praise the intelligent application. In the core of the web search technology and search on quality, netease youdao, tend to be mature, is gradually catch up within the industry leader. In the future, netease youdao will in the core search quality and product differentiation continued efforts, further for the user to provide better search service, let users faster finding the answer.
Is not only netease youdao, recent years sogou strong growth situation also acceptance.
"Can become the second earnings in search engine manufacturers thanks to 'input method + + search browser" level 3 rocket model." Sogou chief executive WangXiaoChuan said sogou has millions of dollars of investment funds guarantee sogou advantages of technology innovation of, the future will strengthen shopping search layout, as soon as possible to catch up with Google.
WangXiaoChuan think, sogou technology not comparable to any a search engine company, some products such as knowledge chart search function even than competitors and powerful, the gap is caused by the user habits, sogou will strengthen product development efforts more suitable for the needs of the user the product and the service.
Analysts DongXu analysys international, said in the search engine baidu profession status is still can't shake, but some search engine manufacturers are constantly improving our products, improve the user experience, prompted flow growth, has won a lot of advertisers and customers.
Vertical search jiancheng "climate"
"Baidu competitive ranking is to continuously raise the advertising expenses." A advertisers disclosed. In the past, many advertisers to baidu's strong very helpless, but along with the development of the vertical search, advertisers have found that, in vertical search engine on the advertising more professional, more accurate. Users also found that USES vertical search engine search keywords, get the result more accurate. For example, users in baidu search "green tea", the result that come out as some kind of product, also have movies and other entertainment products. And in vertical search engines, the result is only found out some kind of products and related enterprise.
With the rapid development of electronic commerce, the user to the demand of precision search more strongly. "Based on this demand, netease youdao through the deep shopping search field, rolled out 'youdao shopping assistant', 'netease return now' etc. Product." JinLei introduction, "youdao shopping assistant" is based on a shopping search technology browser comparison tool; And "netease return now", through the "search + + return rate is" value model, full meet consumers for network shopping "low quality goods + + material benefit" value of demand. "For more than two years to more than 200 times the number now, has accumulated for users to return cash more than 1100 yuan, 1 billion yuan order volume," JinLei said.
Mr Ma also see the shopping search of great value. He in June this year started a cat nets to avoid and general web search giant competition, focus on shopping search, hoping that a cat nets can become the unity of the electronic commerce entrance. The practice of Mr Ma is a cat nets resources is open to all e-commerce sites, consumers click on a cat search box, you can obtain commodity information, service, security, logistics, price, payment, and so a full range of shopping services. The information comes from three places: TaoBaoZhan information, TaoBaoZhan within the B2C partners, according to e-commerce sites to crawl over the information.
Google and baidu, such as compared to the traditional search engines, a cat is characteristic of the show only the shopping information search results from the advertising message influence. For consumers, in clean in the search box input product, a cat can not only show the cooperation with all the businessmen product information, for consumers to compare choice, also can buy directly in clean, do not need to be in each e-commerce web site the jump.
Subdivision segment and segment
Future search engine industry will present the pattern of how? Now come to, baidu and Google is about to come back the big MAC position it is still difficult to shake, but from the second three line to the development of search engine, differentiation will be the future search engine with the power of the key.
DongXu think, whether based on product layout or vertical Sally, community search, and vertical search field will is the major search engine operators of the layout of the key.
The future of the Internet for the entrance is still divided, search is the entrance, the client and browser is important entry, which the Internet company can hold as many of the entrance, can in the future market competition a better position. In order to solve this problem, erin consulting on China's search engine market development trend for the outlook: first of all, desktop software (IM/dictionary/browser) and the combination of the search service will be more common, and become the new quickly to cut into the market of the most; Second, the vertical areas of outstanding manufacturer will through the cooperation or independent research and development into the search market; Third, the bo the high speed development, make the development of real-time search with imaginary space.
To this, sogou already in the client, the browser, search engine three big entrance on the long-term layout, forms the three product line drops advance, relying heavily on each other's business model, let sogou from originally onefold search business to intensive and diversified product matrix evolution, through the continuous improvement of the product function, realized the sogou browser, search engines, input method one of the three main business combination growth. WangXiaoChuan think, Internet information acquisition through the first generation of browsing, the second generation of the search market has entered into the precise information recommended training time, the future of the search engine to truly satisfy various requests of users.
JinLei said, the future netease youdao will also deeply user demand, and constantly segments of the market. He revealed, netease youdao in search, video search out shopping, the game after the search will continue to segment the market, roll out youdao notes.
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