Here is an excellent case of SEO Consultants doing a fabulous job of presenting Greece to the outside world.
It is a well known fact that Greece is one of the most searched for countries in the world. The exotic nature of it's history, the spectacular architecture, the wonderful hospitality, the abundance of world class hotels and most of all, the Greek holiday experience make it o popular on searches that even people who have no intention of visiting it search for it and read through the literature on that country.
Over the last 10 years or so, SEO (Search Engine Optimization) has become a booming industry by itself, as more and more companies are coming up into using the internet as a medium of communication and advertising. Each of them wants top billing and the way to get there is to be featured near the top of the results of search engine queries. As is a well known fact, Search engines work on the principle of Key words and the search strings with the most apt keywords bring in the closest results. The job of the SEO Consultants is to make sure that their websites respond to as many keyword searches as possible.
As we are talking about SEO Consultants in Greece, let's go into an example:
There was a website which portrayed a selection of hotels on some of the best islands of Greece including Santorini and Mykonos. As they are extremely well established tourist hot spots, there were several competitive hotels also which had a strong internet presence. The website which we are talking about here, has some of the best hotels with top class features in Greece, but was featured on the 19th page of search results when there was a search on Google for 'Best hotels in Greece'. The website owners came to know of this very late and immediately approached one of the best SEO Consultants in Greece to help them out. The SEO Consultants first came up to the drawing board and chalked out a list of about 100 top keywords that their portal should respond to. The funny thing was that not in one of the search results did the website feature on the first page. This was not due to a lack of quality content. The content was excellent and served the purpose required. But the SEO Consultants realized that the keywords searched for about Greece were not present in the content. For instance if 'Best Hotels in Greece' was the keyword, only if the webpage contains that phrase, will it show up among the top results. And if more number of websites contain the phrase, the one with the most number of times the phrase is repeated will be featured as the best result.
The SEO Consultants set about re-orienting the content towards the key phrases and even had to re write the content in a few pages. Once that was done, the website was uploaded once again onto the server. This little change did a lot of magic! From then on, whenever someone searched for information about hotel in Greece, the website started featuring on the first page and among the best results. Not only that, but as the content was very good and as the site offered very good prices, it quickly became very popular and their internet based business increased manifold. All because of a small change in re-orienting the website, as was suggested by the SEO consultants Greece. This is just one among the thousands of websites that have been re-designed, re-deployed and re-written to target the keyword searches by the SEO consultants. If you are looking to gear your website up towards the present trend in the market, find yourself a good SEO Consultant and magic will happen, as i t did in Greece, for this website.
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