SEO is the way you improve your rankings in search engines, it means 'Search Engine Optimization' and is vital to a strong internet based business. The higher your ranking the more traffic you can expect to come to your site. If you want to boost your traffic and therefore your sales you need to look closely at your SEO. You have two kinds of SEO, SEO on page and SEO off page.
SEO On Page
This is when you improve your actual site in order to improve its SEO by altering things such as keywords, tags, the title and the actual content. One of the biggest parts of on page SEO are your keywords. You should ideally have no more than a 6% density of keywords found within the content on your site, if you have any more than this it will look like spam which search engines dislike and any less won't be taking full advantage of keywords. You should always have a title that contains keywords, for titles that are lengthy make sure the keywords are found nearer the start. The domain name for your site should also contain your keywords.
SEO Off Page
There is no restriction on how much off page SEO you can do. You are limited in how much you can do with on page SEO while off page SEO is completely different, you can create an infinite amount of backlinks for your site for example. You can also use the following:
- Join and post on forums.
- Create and comment on blogs.
- Look into article marketing.
- Use pay-per-click adverts.
- Other ads.
- Use social networking such as Facebook.
Each and every one of these techniques should be employed however it can be tough to keep track of them all unless you stay motivated and focus on the task at hand. Do not do too much in one go, search engines such as Google look for consistency rather than bulk, so create a blog and update it once a day or so, when it comes to backlinks you should go all out and employ every method you have. Articles and blogs should be updated once a day, this means add content to your blog daily while submitting a new article to directories each day. You should join relevant forums and post in them each day also, then begin a pay-per-click campaign.
Ideally you need to create a schedule to follow, set yourself an amount of backlinks you wish to produce every day and then follow it. If you remain consistent you will reap great rewards from Google. Do not alter your schedule for at least 5 months. When you can improve your SEO, both off page and on page, you will doubtlessly boost the amount of traffic that finds its way to your site, and we all know that more traffic = more profit.
Now learn a ton of Article Marketing Tips and Techniques
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