Why Optimisation?
Web Site optimization is necessary to increase its visibility on the internet. The increased popularity will help bring more visitors to the web site; after all, this is the reason why you created your web site, to spread knowledge on a particular subject. Most site owners now recognize the importance of ranking high in the search engines results, by optimizing their websites either themselves if they have the required knowhow, or by site optimization done by professionals. Please note that your web site being on the search engines results first page brings greater traffic than paying thousands of dollars for banner Ads.
What is Search Engine Optimization
SEO is a method that must be employed if you want your website to rank high in search engine results when a person searches for informarion on a search engine.
Factors that affect Search Engine Optimisation Results
Following are important criteria that affect the Pagerank and position in Search Engine Results of a website:-
1. Title Tag This is very important part of the optimisation of an html page because the title conveys what the page is about, what topic the page contains.
2. Description Tag It does affect the Pagerank and Search Engine Results Position of your web page, though it has a lesser importance than the title tag. The content of the description tag must be easily readable and understandable. According to Google, information that may not appear in the page content can be be contained here in the description tag.
3. Keyword Tag This tag is highly important because the keywords must be those words that are related to content of the page and are of interest to the user .
Search engines do value t he title and description tags. But important to a visitor is the page information on the page. The content must be highly relevant to the visitor. It must be what the visitor is looking for. Only then would he in reading deeply the information you provide on the page.
There are other tags / factors too that contribute to seo of an html page and these are:-
1. First sentence on the page.
2. H1 tag.
3. H2-H6 tags
4. Bold text on the page
5. ALT content of the image tags
6. Keywords in the html comments tags
There are many seo service providers that use blackhat techniques to optimise your website. It may initially show results. But in the long run, when Google detects usage of Blackhat methods, the site will drop very considerably if not ban ned altogether.
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