Link building is considered to be the most effective method for gaining visibility and driving more traffic to a web site. A common widespread misconception is that inbound links can hurt a sites search engine rankings. Well, the truth is far from it.
Most of the times, a sudden drop in search engine ranking during the link building process leads people to assume that link building is responsible for this. The matter of fact is that there are other reasons which result in a drop in search engine ranking. Without realizing these reasons, people sometimes abandon the link building in between. Irony is that inbound links never hurt a sites ranking.
If a web site is linking out to some shady and bad web sites, it can definitely hurt its ranking. As per Googles algorithm, the relevancy and credibility matters the most. Another reason could be the strong competitors who are consistently outranking you. It could also be because of a link which was passing significant juice to your web site, got removed or deleted. It should be remembered that Google discounts excessive reciprocal links. So, if you have them in abundance, you just called for the trouble yourself.
If the inbound links are from quality and relevant web sites, they will never hurt the ranking. In fact, they form the backbone of a web site banking on which it can successfully achieve high traffic, high PR and increase in sales. Therefore, if you are a web site owner, it is essential to get the facts about link building right.
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