Search engine marketing are of two kinds; Pay Per Click (PPC) advertising and Search Engine Optimization (SEO). Pay per Click Pay per click refers to a form of advertising that brings traffic to website through visitors clicks on the ads. Every time a visitor clicks on an advertisement, a charge is put on. Benefits of PPC It is very quick and can give your results within hours. You only pay when your advertisement is clicked. You can keep track of results and thus keep improving your site. It allows you to target specific countries and regions. You can rank highly for whichever keyword you want (it all depends on your budget). Drawback of PPCPPC, though, is an effective way to promote a website, yet it is not most consistent and lasting. Once you stop spending on ad, your ranking will go down. Search Engine Optimization Search engine optimization refers to the improving the visibly and ranking of a site on search engine. The more visible a site is, the more visitors it g ets and thus the more it gets profited. Search engine ranking is determined on the basis of quality of content and information on a site. Benefits of seo You dont have to pay no matter how many visitors come to your site. In the long run, seo benefits more than PPC. The ranking that a site achieves through seo is long lasting. In the long run, seo is less expensive than PPC> An online user finds an organically ranked site more credible than the one which has gained higher ranking through PPC. Thus, seo is more beneficial form of search engine marketing than PPC.Please click on the flowing link t hire our top drawer SEO service at an affordable price.
A sitemap is like a giant crossroads for the Robot. Or, it's like a city that has direct roads to any other city in the country. It's a spot from which the Robot can get to any place easily.In its simplest terms, a sitemap is a list of the pages on your website. Generally, there are two types of sitemaps.An HTML sitemap is made both for human users and for Search Engines and helps they easily find the information they need.An XML Sitemap (it's normally called a Sitemap, with a capital S) is for Search Engines only. Create and submit a Sitemap, and thus you'll make sure that Search Engines know about all the pages on your site, including URLs that can't be naturally discovered by Search Engines' crawlers.Site map helps you in planning your site before you even start creating it. Once you decide which pages you want, your job is actually made a lot simpler when you start designing the web pages. At the beginning of each web site project, I ask my clients for the site structu re. This is simply the site map. A site structure helps me in understanding the number of pages on the site and how they would be laid out. For example, if there are only 6 main pages, I would put links to these pages in a horizontal navigation menu. However, if there are more than 12 main pages, I would prefer to go for the standard left hand side navigation menu system as it would be difficult to put 12 links horizontally in one row.Thus, another important point is that a site map should actually be the first step in planning for a web site.
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