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Wednesday, September 12, 2012

Search Engine Optimization vs. Search Engine Placement - Search Engines - SE Tactics

When online business owners enlist the services of Search Engine Optimization (SEO) providers, the company will have to design, write, encode, and program their entire website so that there is a better chance that it will achieve a higher rank or relevance in today's leading online search tools.

SEO companies rely on three fundamental functions to allow client websites achieve improved optimizationwrite keyword-optimized text, develop an accessible navigation scheme and URL structure, and provide an objective third-party link source. In order to obtain visibility on the Internet, they must develop unique but relevant words or phrases that target what consumers will type into search queries. These keywords and phrases should also appear consistently and prominently on the client's website and pages.

Meanwhile, companies that offer Search Engine Placement (SEP) services use a unique algorithm or formula in order to let its clients' websites appear on leading search websites. Compared to search engine optimization, this form of internet marketing is highly recommended for those who wish to achieve consistent and permanent results. Some SEP companies are able to provide guaranteed top placement, thanks to legitimate agreements with advertising networks.

Aside from guaranteed placement, some SEP companies can also develop personalized keyword campaigns and create detailed business descriptions for their clients. Through these, the number of hits on a client's website is not only increased, but targeted traffic that can lead to sales is also ensured. These benefits of SEP allow entrepreneurs to focus on fulfilling their core business objectives and to maximize their marketing budget.

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Nett Solutions, a California-based SEM provider, offers a comprehensive search engine placement service for online business owners. It features an approach different from that of search engine optimization, but towards the same goal of being picked up by online search tools to be able to reach out to potential customers. This is achieved thanks to the company's partnership with top search engines and advertising networks such as Google and Yahoo! To learn more about the company and its services, visit NettSolutions.com or call 949-330-7060.



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