Proper search engine optimization, or SEO, is a surefire method for gaining targeted traffic to your websites. Regardless of anything else, if you do not have an visitors, traffic, to your site - then nothing matters at all. Obviously there's more to it than just having a website, or blog. So, if you want to rank in the search engines, then you'll need to do some optimization. So, from here on out we'll discuss some proven seo strategies you can put into your seo campaigns.
One factor that plays a major role in seo is how you use anchor text. The anchor text is just the clickable text you see with any link. So at least in the majority of your backlinks, be sure you're using your primary keyword phrase in the anchor text. I know you probably have a site about platinum bristle toothbrushes, so your backlink anchor text will be, "platinum bristle toothbrushes." You don't want the search engines thinking your site is about, Click Here, but that's what they'll think if you use that as your anchor text in your backlinks. But what will happen is you'll receive penalty points against your site when they discover your site is not about, Click Here. It does not matter what the particular situation, if you're using anchor text for any link, and you will be, then make it relevant to whatever your site's theme is about.
In some of your pages, don't overdo it, but you can bold or italicize your keywords/tags in your content. And that's something you don't see an awful lot, go check it out for yourself. Search engines apparently give more weight and higher priority to words that use these tags. Overdoing anything with seo will always be viewed as spamming of some kind, so never overdo these things. Just implement them two or three times and that's all that matters. And be sure to use h1 and h2 tags along with your primary and secondary keywords and phrases. They'll become more valuable and relevant for the search engines in terms of optimization. So in the end each page on your site should be optimized for a particular primary keyword or phrase and also for a few secondary keywords that are topically related.
The last piece of the puzzle involves building backlinks to your sites. Search engines look at backlinks as votes from other sites, so when you have many links coming to you from other relevant sites in your niche, then that will give you a boost in your rankings. Getting a ton of backlinks very quickly, almost overnight, will only draw attention to your site, and it's really never good to let that happen.
If your backlinks are related to the theme of your site, then you'll receive the maximum power from those backlinks. You'll be able to rank higher with fewer backlinks if they come from relevant sites and you have good anchor text. seo can get you all you want from the search engines, that's a plain fact of online marketing. You have to consider what you want, if you want SEO then don't use flash, and do be sure to choose the best keywords for your project. Also, doing things the right way will establish trust from others in you, as well.
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