Video marketing is simply the use of videos to promote your products and service on the Internet. Videos are a versatile and fun medium used by millions around the world, but the online marketer uses it mainly for generating targeted traffic for business. There's a lot you can do with video in your IM business, so continue reading to discover several ways you can put video to good use.
You must have search engine optimized videos if you want to get tons of traffic. Videos are ranked higher than other internet content because the search engines love them. So in order to experience the full potential of this fact, make sure that you are optimizing your video properly. First and foremost, you should create a keyword rich title because doing this will help the search engines understand what kind of content your video has and what's it all about. This will make it easier for you to rank higher for targeted keywords. Other than that put in your video's text transcript. It doesn't take as much for the search engines to identify and know what is in your video when you provide a short optimized intro and transcript. Also, make sure that you have put the keyword in all places of the video such as the title, description, meta data, etc. This is because people will include "video" when searching via a keyword.
Always have the feedback, comments and ratings enabled when you submit your video. This will let your viewers give feedback on your video, which will push it up and make it more visible. This will not only make your viewers feel valued, but they will see that they had value to your business. Treat your comments and feedback with a level of respect and remember to return all of them. Most times people that are interested in your video will leave wonderful comments. Respond to their comments and form a relationship if possible. This is because you don't know who might become a helpful business contact in the future. This type of relationship is a wonderful way to identify joint venture partners, affiliates, etc. Plus this type of feedback will help you to understand both the pros and cons of your product. Viewers will tell you want is good about your video and how it can be improved. So it is important to pay attention to these comments and work on your video if warranted.
Some of the strongest video marketing advice is to use your own blog or website to host your video. Don't just use video sharing websites for your traffic source because a plenty of your website visitors could also be coming from video blogs that constantly being updated. What is even better is that search engines love to index and rank videos, which means that you will have an effective combo between your posted video and blog. Apart from that, you've opted to host your own videos so you don't have to stress out about getting your accounts deleted by the video sharing sites. You'll begin to see visitor come to your site once you start to get a list of specific videos for your blog. If you consistently develop and maintain more video, the better you will have it in the long run.
You will be able to create a profitable marketing campaign and be a successful videographer, if you keep the above tips in mind.
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