Bloggers who pay attention in building high traffic to their blog, and maintaining a prizewinning blog should pay close attention to search engine optimization techniques which can help to improve the search engine rankings of their blogs. All search engines employ some type of ranking algorithm which is used to determine the order in which websites are returned when an Internet user searches for information on a particular topic. Nevertheless not all search engines use the same algorithm for this purpose. As a result, there is no simple solution to optimizing a blog for high rankings on all search engines. However, there are a few tips though which can be useful with most search engines. These tips include using significant keywords, generating back links to your blogs, and using image tags in a beneficial way.
The Importance of Significant Keywords:
The use of significant keywords in blog posts is one of the most common and also one of the easiest ways to optimize search engine rankings. However, not all bloggers agree on the best ways to use relevant keywords to optimize search engine rankings. Some bloggers believe keywords must be used often to create high keyword density, while others believe using keywords at lower density of 1%-3% and paying attention to placement of the pertinent keywords is the most worthwhile strategy that there is. Still, other bloggers argue that simply using relevant keywords as they come naturally in the flow of the blog posts is sufficient to ensure search engines understand the content of their blog.
Regardless of the keyword strategy a blogger chooses to employ, all bloggers can benefit from researching relevant keywords. They may have a blog which pertains to a general subject such as gardening but may not be aware of the search terms typically used by internet users when researching this subject. Fortunately there are many programs available which generate related keywords for a particular time which provides the blogger with other keywords they should consider incorporating into the blog. For example, in a blog relating to gardening the blogger may want to use additional keywords such as container gardening or home gardening to attract more interest from search engine users.
Generating Positive Back Links:
Back links are also another frequent factor used in search engine ranking algorithms. Many search engines consider the number of back links pointing to a website as well as the quality of the websites which provide the back links. This means the search engine rankings of the website which points to your blog could influence the amount of weight the back link contributes to your own rankings. This is simply because some search engines consider higher ranking websites to be more valuable than other websites which do not rank well, and therefore reward the websites receiving back links from these high ranking websites quite happily.
Some search engine algorithms also believe whether or not the back links are shared or not shared. In these cases non reciprocal links are more often than not considered to be more precious than reciprocal links. Also, back links which come from link exchanges or link farms are normally not considered to be very important to search engine rankings.
How Images Can Improve Search Engine Rankings:
Bloggers should also be aware that any pictures used on their blog can be used to improve search engine rankings with some of the search engines. This aspect of search engine optimization is often overlooked because many bloggers believe the pictures are not viewed by search engines. While this is true, the search engines do crawl the code of the blog in addition to the content on the blog. Meaning, the search engine will view the information provided in the image tags. Bloggers can also take advantage of this by using the image tags to provide significant keywords which can bolster search engine rankings. However, care should be taken to make sure the keywords used in these tags also truthfully describe the image because blog visitors will often see the text included in these tags when they scroll over a picture on the blog.
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