Every dominant search engine uses what are known as "Backlinks" as a large part of their determination of a site's rankings. You may equate it to every link pointing from another site to yours is a vote for you and the more votes you get the greater your site's ranking will be.
Doesn't that sound like a snap? All you have to do to achieve improved search results and more visitors is to increase your backlinks. The easy way is to hire a Toronto search engine optimization expert but that may not be within everyone's budget. But how do you get them without spending huge amounts of money and time? Lets look at ways you can obtain massive amounts of backlinks that won't cost you a dime.
You have most likely caught the saying "content is king" when referring to search engines. This is true for 2 reasons. Visitors that come to your website need substance to hold their interest and search engines need to index it. Second other sites have to have content for the same reasons. The second part can be used to your advantage. Give them your content for free.
Write an article on a topic that has to do with your site's theme. Your article needs to be between five hundred to on thousand words in length. If it is appropriate in the article to add your site's keywords then do so, but if not don't lose sleep over it. The primary goal is to create quality content.
Now you are going to give this content away for free, but with a stipulation. Post it to an article directory such as Article Dashboard for free. An article directory has two functions. They will distribute or give permission for others to download your article and post it on their own website and they permit you to add a resource box at the bottom of your article|They display your content on the website but as well enable others to use that article on their own sites and more importantly give permission for the content creator to put a link back to their website in a section called the Resource Box.
The resource box has a brief description about the writer. But really the most thing within the resource box is a backlink to your site. Your article is being freely delivered with the stipulation that sites that use your article also are required to post your resource box that has a link back to your website.
Posting to only one directory however is not enough. Post it to as many different places which will allow you to maximize your time. If you post your article to only twenty article directories you will have twenty backlinks to your website. This amount can be boosted if each directory syndicates your content at least 5 times to 100 links directed to your website. In many niches like real estate this will be a huge step in getting your site to the top of the search engines. A little more work could be required, however, if you need a more complete real estate search engine optimization strategy.
You may now take your content one step further and turn your article into a podcast. You may record your own reading of it but the easiest way is to use a free text to speech service such as Odiogo. Before you start get yourself a blog which can easily be done with Wordpress or Blogger. You can get a blog on-line with a few clicks of the mouse.
By following this guide you will be able to increase your search engine rankings and drive targeted visitors to your site. In no time you'll be way ahead of your competition.
Now learn a ton of Article Marketing Tips and Techniques
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