Pay per click is one of the most popular modes of advertisement. There are various reasons why so many entrepreneurs go for pay per click advertisements.
The most important reason to go for pay per click advertisement is that it is economical. There is a low set up cost that ranges from anywhere between $5 and $25. The advertiser doesn't need to pay until and unless someone clicks on their pay per click advertisement. Even those brands which are relatively less popular than bigger brands can use pay per click advertisement to increase their brand image. And this can be done with a relatively low budget.
Pay per click advertisement is completely budget based. When the company is doing well and the advertiser is willing to shell out some extra money to get a higher position in the search engines, they can afford to do so as long as they like. When the budget is running a little low, some compromise on the position can be made. There are numerous options of placing the pay per click advertisement on the search engine web page and when the budget is low, the advertiser can opt for a relatively less popular place but with the same results. There are numerous search engines that offer pay per click advertisement. So, one is in a position to bargain and haggle until he or she gets the best rate. The cost per click can also be increased or decreased depending upon the budget and the amount of business the pay per click advertisement brings in.
The traditional modes of advertising aim at long term results and take a while to start off. Pay per click advertisements have the capability to bring in instant results. It hardly takes time to set up a pay per click advertisement account.
The biggest advantage of pay per click advertisement is the amount of tweaking one can do. The advertiser has control over the time and day of the week when the advertisement will be displayed. The pay per click advertisement text can be changed as and when the advertiser wants and there is no limit on doing this. A pay per click advertisement can be changed as per the location and culture of the visitors. Budgets for pay per click advertisements can be increased or decreased as per the season. The modern pay per click advertisement also include images and videos and visitors cannot identify them separately from online banner advertisements.
The pay per click advertisement providers also have a host of tools that can help the advertiser identify the rate of success of these advertisements. Reports can be generated to see the number of clicks for an advertisement and the actual conversion rate of those clicks. The advertiser can identify the date, time and location that provide maximum business. Most of the search engines do their best to educate advertisers about pay per click advertisements. This acts as a double benefit both for the search engines as well as the advertiser.
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