These days, running a business means not only advertising in the traditional manner, such as radio, television and newspaper ads, but also on the Internet. The Internet opens up many avenues of advertising, whether it's contextual like Google Adsense or Facebook Advertising, media-based such as banners or videos, or locally based ads on local search engines. All of these are viable advertising methods, and if you have a physical location, local advertising should be a key part of your marketing strategy.But how do you build a successful and efficient strategy that covers all of the different facets of search, such as Google maps seo (search engine optimization) or even paid ads? This article will lay down some suggestions as to how to get a successful marketing strategy started on Google Maps using organic seo, which is a multi-step process that takes time and effort, so let's begin.
1. First, make sure your own website is optimized for local search. This includes a fully readable business name, address, phone number and URL in text, not an image, so that the search engine spiders can read it, preferably on its own page with unique content and title and meta tags. If you have multiple locations, create separate location pages with varied content and title and meta language. Including anecdotal info about the surrounding area should also help.
2. Make sure your businesses are on all of the local search engines. This includes Yelp, FourSquare, CitySearch and so on, and each location should have its own page on these networks. Google parses information from these networks for its own Google Places pages, so you want to make sure the information found there is as complete and accurate as possible. This also means those pages should be fleshed out with images, videos and testimonials, if possible.3. Third, register on Google and in Google Local, verify and "own" your business listing. This gives you full control over your listing on Google, and allows you to flesh out your listing within Google as well, which also should include photos, videos and so on.
4. Finally, include location specific keywords in your link building campaign (you have a link building campaign, right?). These could be for the name of your business and the location, or the type of business and location. For example, "shoes Albuquerque" or "computer parts Detroit" and make sure these keywords are in the copy of your location pages as well.
These tips should get you started in local marketing on Google, and can also be adapted to other search engines as well. If you don't have the time or inclination to implement something like this, but still want to engage in local marketing, contact 180Fusion. Our Local Maps Fusion solution can do all of this and more for you at a price you can afford!
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