When it comes to online advertising, everybody wants to be the first on the search engine results page. Although being in the 1st position is certainly a great way to drive new leads and make more sales, it can be expensive and time consuming. It is also not the only way to get the local traffic you need to get more customers.
Here are four really good, under the radar, tips and tricks to drive traffic to your website. Some of these may seem pretty simple, but not doing them thoroughly, means youre leaving money on the table. So keep in mind that each new visit from someone to your site represents another opportunity to get a new customer.
Using the Online Classifieds By using the classifieds, you can get free exposure for your website. Since the classifieds are free, its a great method to use! You can check out these websites below and create free ads for the services you provide and even leave a link back to your website, which hopefully drives a new website visit (links back to your site also help with your organic ranking on search engines). For even better results, have promotions and giveaways on the website as a special offer to entice a response. a. Craigslist b. Oodle c. Adpost d. USFreeAds e. ClassifiedAds
Exposing Your Website Address As Much As PossibleIt is a good idea to include your website address in all company collateral, advertising, and merchandise, since you never know who might see it and decide to visit your site as a result. Some examples of things to put your website address on include: a. business cards, letterhead, envelopes, and stationary b. faxes, email signatures, appointment confirmations c. direct mail, newspapers, magazines, directories, TV, and radio spots d. magnets, hats, t-shirts, pens, coffee mugs, and calendars.
Commenting on BlogsBlogs are a great way for people to share expertise, interesting thoughts, and more. That is why I recommend you participate and comment on blogs. If the blog is well respected enough and read enough in the community, a link from the blog back to your site might help you rise in the organic rankings on search engines. More importantly, however, is the fact that other people reading your insightful comments on the blogs might be inspired to learn more about you and click on your link bringing them back to your site. In addition, be aware that your comment on the blog needs to relevant to the same topic of the blog or post itself. If the blog post is about housebreaking a puppy dont leave a comment about car repair. You can practice by leaving a comment on The Yodle blog first.
Using Personal, Local or Industry ConnectionsIf you are a member of your local Chamber of Commerce, or a member of an industry related group, you can ask them if they will provide a link on their website to your website (and vice a versa). This link can help lift your organic rankings on search engines as well as provide natural clicks from those sites to your own. Other ideas might include asking business owners or friends and family that have websites for a link from their website to yours.
While some of these tips might seem silly or feel like youre going overboard, youre absolutely not. In order to reach the 82% of the consumers seeking local services, success will come from piecing many tactics together in to one cohesive plan. The ones featured here are just part of the process.
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