Article Marketing Techniques: Easy Ways to Articles That Convert

Article Marketing Techniques: Easy Ways to Articles That Convert

By Sean R Mize


Article marketing is still one of the best content marketing solutions. The secret to get exactly what you want is writing amazing, exceptional articles. Don't have a clue on how to do that? Then, read on for tips and techniques.

Start by choosing the right topics. You don't necessarily need to talk about rocket science or calculus to impress your audience and to convince them that you're an intelligent person. In order to capture their attention, you need to choose topics that they find interesting or better yet, useful. And in order to benefit from this endeavor, you need to ensure that your chosen topics are related to your niche and that discussing them will help you demonstrate your expertise in your niche.

Offer useful information. Before you start tapping on your keyboard, commit yourself to not just educating your readers but also in helping them out. What I mean is, instead of giving them general information on say, Forex, why not give them a useful guide on how they can go about it. Doing so will not only help you convince these people that you're knowledgeable but that you've got related experience as well.

Outline your thoughts and ideas. Have you ever found yourself stuck not knowing what ideas to discuss next or wasted so much time in the end re-organizing your ideas just because your content doesn't flow smoothly? Well, you can avoid that from happening by simply creating an outline. List down the information that you're going to discuss and just arrange them based on their importance. Creating an outline will also help you limit the scope of your content so you can save time and energy along the way.

Keep it short and simple. Making your articles like boring speeches or lengthy essays will not do your campaign any good. Remember, this is now the time when everything is instant and when everybody is always in a hurry. So, don't waste their time and do not bore them by simply making your articles brief and concise.

Ensure the uniqueness of your articles. There's no way that you can get away with copied content especially now that article directories and Google are using much more sophisticated anti-duplication tools. So, don't even think about copying even a part of other articles, blog posts, and other online resources.

Use conversational tone. One of the reasons why people are reading web articles is because they're much fun to read compare to traditional books and other offline resources. Write as if you're there talking to your readers. Address them using first person pronouns, insert humor when appropriate, ask questions, and tell related stories. It is through this that you can entertain them and put them at ease at the same time.

Advertise only on your resource box. Although your main goal in distributing articles is to sell your products and services, you must refrain from putting sales pitches or worst, blatant ads on your article body. You see, online users easily get defensive when they see that you're trying to sell them something. So, educate them first and earn their trust before you mention your offerings.

By the way, do you want to learn more about using articles like this to drive traffic to your website and increase online conversions?

If so, I suggest you check this out: article marketing traffic.

Also, read about article marketing after panda here: article marketing after panda

Article Source: http://EzineArticles.com/?expert=Sean_R_Mize


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