If you have been in Web marketing for any amount of time you already know that backlink constructing can give a huge boost to your online business. And in order to build the amount of backlinks many website owners would trade links with other Internet sites. But with all the modifications that Google has made through the years, is this still regarded as a good advertising technique? Here we are discussing trading links to see if it's still worth it.Let me start off by explaining what a backlink is, a backlink is a url that is on one website that points to another site. For the most part you will find that the search engines count these inbound links as a popularity vote for your web site. Which means that your website will rank higher in the search engines when you have more inbound links to your web page. When it comes to the value of each backlink you will discover that some backlinks have better value when compared with others. For example if you have a link on a site t hat has a page rank of 4 and that website link is on the home page, it is worth more than the same type of link found on a different page of that website. Most of the value of the link comes from the page ranking that the link is on rather than the home page, page rank.When individuals trade backlinks with other sites normally those other websites have a different page on their site where they place the web link for your site. Because of this the worth of this backlink is not as powerful as if it was on the home page. Websites that will use link pages can end up with countless other links on a single page. And because Google looks at this as a bad web page there is a good possibility that the link is not going to even count.Something else that many of you may already know is that Google favors one way links instead of link exchanges. For those of you that are unaware a one way link is when you don't have to link back to the website that has your link on it. In Google's eyes these kinds of one way links are generally just like gold. You can even hurt your search rankings if you end up trading backlinks with sites that have a bad reputation with Google. That is not really what you are trying to do, but it can occur when you trade links.The only time trading backlinks can provide advantages for you is when the web page where your link is has a good page rank and a great deal of visitors. If your website link ends up getting concealed on some deeper web page in the site there is a very good chance that the page where your backlink is, isn't even indexed by Google. Which tends to make that website link absolutely pointless. In short there are just one or two ways to make link trading work in your favor and it can be extremely time intensive to do them, however you'll find other methods to build one way links.
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