Every time you read about search engine optimization you see different ideas and methodology of doing it. Its truth, as most SEO is about trial and error, but still there are couple of basic factors which remain. So for all the toddlers, before they jump into controversial topics of SEO, today I want to consolidate some of basic factors of doing SEO. I recommend you all not to jump on any controversial issues before you clear with the basic of SEO. SEO is like a staircase that should be climbed one by one only. If you forgot 1st one, then it's sure that you'll fall. SEO is divided into 2 main factors; on-page optimization and off-page optimization. On-page optimization consists of all the tactics which are to be applied on physical web page. Whereas, off-page optimization includes optimization tactics which are not to be applied on your website physical web pages (widely known as link building).So now without any further delay let's take a look on the basic SEO factors:
On-page Optimization:Title Tag: Its very important tag for SEO of webpage. Limit the title tag to 65-70 characters and make a unique title for each page.Meta Description: It's less important from SEO point of view but highly important from CTR (click through rate) point of view, as it is shown below your website listing in SERPs (search engine result pages). Yahoo! and Bing still rely somewhat on them, so if you are optimizing for Yahoo! or Bing, fill these tags properly with keywords. Heading Tags: Use heading tags very efficiently on pages. It is very important from SEO point of view. Use at least one H1 per page to emphasize the most important keywords on that page to the search engines. You can also include h2-h5 on the pages using keywords properly.Internal linking: Internal linking of the website is very effectively way to rank well on search engine without putting efforts on building backlinks from 3rd party website. Do not forget to do internal linking from your ta rgeted keywords as an anchor text. Keywords in content: Apart from integrating your keywords on above 3 places, do not forget to integrate your keywords wisely within your main content body. This is very effective way to create relevance of page in search engine. Don't stick to specific keyword density. Just be natural in integrating the keywords. Don't over optimize even!
Off-page optimization:Off-page optimization is widely known as linking Building. Off-page optimization includes gathering links from 3rd party websites from our targeted keywords as an anchor text. Just having a link is not important but how that link is placed is also very important. If we have backlinks from a 3rd party website with our company name (say, dominatingseo) as an anchor text, then will it be useful in ranking for our targeted keywords (SEO Consultant India)? No, it won't! So the main point to remember while building links is to have targeted keywords as an anchor text of link!If you still are not sure about how to implement them, hire us!
Now learn a ton of Article Marketing Tips and Techniques
No comments:
Post a Comment