There are several reasons why websites start to lose rankings on Google.Let a SEO Philadelphia company walk you through why this could be happening and how you can make fix it.
1.Ensure all content on your website is unique. If you've taken large chunks of text from another website and added it to your own, or if you're using the same webpage content across multiple sites (assuming you have more than one domain) or pages, Google will penalize you. Google will factor the duplicate into its algorithm the plagiarized content and than pull your website down in the index accordingly, ruining your rankings in the Search Engine Result Pages.A good idea is to provide your viewers with fresh information that hasn't been plagiarized and doesn't appear in any other place on the web.Google rewards websites with a good amount of new original content.
2.Programming errors are another problem-if your website visitors can see problems on your web pages, so can Google, who will penalize you accordingly. If you've got programming errors, you'll likely suffer from deranking-Google's goal is to bring users quality bug-free websites. You can avoid this by consulting with a website design company for regular maintenance, quality control, and error fixing.
3.Hacking. Most likely you've clicked on search results before and a "Beware" message has popped up-in those cases, the Googlebot has detected possible malware and is attempting to warn search engine users. Hacking and malware affect SEO rankings-if your website has been hacked, it's best to quickly try to clean the malware off of your site, change all passwords, and run an antivirus program on your website's source code. After cleaning up your website, you can then notify Google and request them to reevaluate your site and re-index it. Once this happens, you'll than see improvement in rankings. Consult with a website offering SEO Philadelphia services for guidance.4.Website rebuild/upgrade. You're in the process of moving your content to a new domain or web platform. Google can be wary of new websites and in many cases it takes a few months for a new or redesigned website to rank well on Google. Remember that it's important to set your website up properly than it is to go back and fix it-consult with a Philadelphia SEO company for guidance-they can help you focus your efforts on providing Google exactly what it needs to see to rank well quickly and use appropriate redirects throughout the website restructuring/content migration.
It's now easier than ever to build a website that's dynamic, impressive, and can support a lot of information. If you follow all proper SEO techniques and webmaster guidelines, keep your content unique and fresh, and check your website regularly for broken links and bugs, you'll see improvement in Google search results. Consult with a SEO Philadelphia company or web design company for internet marketing and website support.
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