Google is by far the biggest player in search engine terms with around 70% of the market. It's even an everyday term, how often do you hear, "I'll Google it" for example?
The growth of the internet and the search engine business is driving up competition for the top spots. The search engine Bing, born out of the merger of Yahoo and Microsoft, is a potential big player and up and coming. Clearly it is not enough to have great products on a fantastic looking site going at lightening speed if no one visits you.
No Search Engine optimization means - no visitors, which means - no sales, which means - no money. The use of established Search Engine Optimization (SEO) tools and techniques to bring visitors to your site is a major ingredient in your internet business pie.
Here are 5 super top tips to help you get started or to raise your game:
1. Back links are crucial - Google will look at other sites which link to yours and use this information to rank your site. Google wants to see large established sites link to you.
2. Not all back links are created equal - Google knows that a webmaster often controls a number of sites and can always register a handful of new domains if needed. For this reason Google looks at the sites offering the back link and enhances the back link rating in some cases. In English this means a link from a site like YouTube or the BBC count as a more significant link than a link from a small site created for the purpose, or a friends site about his hobby.
3. Pay Per Click is alive and kicking, and doesn't have to cost a fortune. Depending on your niche think about Google AdWords (Image Formats). This is where the Goggle AdWord concept uses images. This is more complex (but not a lot) than standard AdWords and the cost per click is minuscule in comparison.
4. Domain Name - It's thought that all search engines like domain names that contain keywords. Also remember that at this point it appears that domain names with hyphens get the same attention from Google as those without. So, adding hyphens to your domain names can make them easier to read for humans and makes a large number of previously untapped domain names available.
5. Long tail keywords are a potential untapped market. People across the globe are now entering more and more words into search engines and this opens up the potential to use longer domain names and keyword groups in your content.
BONUS SUPER TOP TIP Facebook and YouTube (did you know Google owns YouTube?) are high-ranking sites for your back links and you can add as many as you want. If you don't want to do a video then you can take a print screen or a public domain video and publish that - it's the back link you want and people don't even have to view the video to give you the back link.
So there you have it - build your online presence and get masses of traffic. You need to ensure that you are not amongst the long list of "also ran" sites who never get noticed and never get visitors. You need traffic! For Google click and for Bing click for much more information and assistance on your seo efforts and take your piece of the action. Get the traffic you deserve.
Wayne Dobson is the creator of numerous businesses on and off the net. Click for more information.
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