Having a website does not mean you will be getting lots of enquiries for your product or services. No matter how nice your website is designed, but unless people find it and come to your website, its not going to do any good to your business. And I am sure you will agree, that if you can pitch your product/service to your customer where they are actually looking for it, they are more likely to buy it from you. So if some one is searching for a product or service, that you offer and he find your website there, then half the battle is won.
So how you can bring your website on the search results of google? Well there is no magic to do so, but a little bit of on page and off-page optimization can really help you make your website appear in the search results on major search engines like google, bing, yahoo etc. You may also hire an expert seo service provider who can help you, you can start learning and optimizing your website.
There are many paid online and offline channel like Pay Per Click advertising on most of the popular search engines. But that's only possible if you have funds. But if you pay a little attention to the basic of Search Engine optimization or seo, its going to be long term and you are not paying anything for this. Also people tend to click on usual search results than the sponsored advertisements and if done properly seo can bring lots of advantages to your business.
There are several techniques used these days while performing seo or Search Engine optimization on a website, but I am going to talk abut the basic rules that can help you make your website suitable for google, yahoo, bing and other search engine to start crawling your website.
1. First thing first, you need to find the best keywords and key Phrase for your products/business. Here are several tools available for keyword research. Like google keywords tool. Try and use 2-3 letters keywords to begin with like if you offer Interior design services then your keywords could be 'home interior design" or interior designer in Kolkata, if you offer your services in Kolkata. 2. Place at least 2 keywords or key phrase in the title text, followed by your brand name (specially if your brand is new) like "Interior design services in kolkata by ABC interior, Call for a free quote". Ideally title should not be more than 70 characters.3. Another important place where you must have some keywords are Meta Description, that google and other search engines displays in their search results. Use this to explain about your products/service in little more detail than the title. Use keywords here too like you used in the title. Meta description should be under 150 charact ers4. You may use keywords tag; goggle won't read it, but many other sites uses it. Again be specific and put right keywords and key phrases.5. Other things that you must pay attention to is, proper uses of HTML tags, use alt tags in image, title tags for all the links and finally ensure there is no broken link in your website. Must have link to privacy policy and terms page on your website home page.6. Create a Sitemap.xml file. There are many free tools that you can use to generate xml sitemap page.7. Register on google webmasters and other webmaster tools (bing etc) and submit your website, as well as xml sitemaps
That's all you need to begin with. You may also hire professional seo companies who can help you optimize your website. Its an ongoing process and must be done regularly to stay on top of the search results.
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