Almost every Internet user knows the value of Google, it's the most widely used search engine in the world. If you have a website then Google is where you want it to appear. The internet contains so much information that it would take a person several lifetimes to read a fraction of the information, it needs the best organization possible. Google, Yahoo, and Bing are the three largest search engines who are now responsible for hosting almost all internet searches and also making sure that we can find what we are searching for. If you want people to find your site and visit it, then you should put in the effort to optimize it the right way. There are many advantages of search engine optimization or SEO, but the biggest one is you keep getting consistent traffic for free. Sadly, there is a lot of misinformation floating around about seo and people apply these harmful methods to their sites. This article will introduce you to some basic seo pitfalls to stay away from.
You will want to stay away from the first seo mistake and that's to stay away from too much flash. Flash may make a website cool, but it's no good for SEO. Many website owners try to make their site more impressive and appealing by adding a flash page, which obviously cannot be read by the search engines and therefore cannot be crawled.
The search engine bots only care about the text on your site and if it's not found, they'll go to another site. This is the only way to rank high. You can still have your flash as long as you use text also so that the search engines can find your site. Remember, the more text you have, the better it is.
Choosing the wrong keywords is another mistake that webmasters make. If you don't research your keywords well enough and don't have a strong keyword list, it spoils your optimization efforts. Without targeted traffic you won't make any sales. You should never waste your time targeting any keywords that searchers aren't looking for. You have to learn to do keyword research correctly because without it the rest of your seo efforts will not hold up. All you need to do is find keywords that are being searched for and give preference to ones with less competition. To assist you with your keyword research, several companies have keyword tools that you can use online for free to compile a keyword list for free.
Another seo error that many webmasters make is writing an irrelevant site title and a poor site description, which can both be detrimental to your search engine rankings. Search engines will look at your title and description to try and find a theme before comparing this to the text content you have within your pages and coming up with a results ranking that shows visitors how relevant your site is to what they're looking for. Search engines are more stringent with their ranking structures and choices now than they were a few years ago, so pay attention to these elements. Overall, successful SEO methods can be boiled down to several small elements and tactics designed to work well together to provide you with results. It might be tempting to fall for the lure of 'blackhat' techniques, that promise fast results for search engine rankings, but these are never long term solutions. Work on whitehat SEO methods that will bring you long term results that should see a steady increase in constant traffic to your site.
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