The perception is search engine marketing is only paid advertising it is not true as it also means seo -search engine optimisation or organic techniques. Today I'm going to outline some of the non paid organic techniques and that include seo.
SEO seo is the short form for search engine optimization which is the process of improving the quality and the volume of the traffic to a site by improving the search engine placement of the site on the search result. This process is sometimes known as web optimisation or search engine ranking. Now this is purely organic which mean you cannot pay the search engine to put you site in position #1. The placement depend on number of factors depending on the search engine and they are as per search engine.Google:1. Age of the website 2. Quality of the page content3. Quantity of pages and internal links4. Quality of the incoming links5. Quantity of the incoming links6. Age of the links7. Age of the pages8. Site reputation9. Page rank of site10. Page rank of links
Yahoo:1. Quantity of pages and internal links2. Quality of the incoming links3. Quantity of the incoming links
Bing:1. Quantity of pages and internal links2. Quality of the incoming links3. Quantity of the incoming links
You see the differences between Google and other search engines are only the page rank and age. To Goolge Age means authority therefore older site rank higher in Google. Also Google introduced a page rank which is other search engine not use. Now Goolge is more advanced than other search engines by using age and page rank are significant factors in website ranking. Page rank is a number from 0 to 10 or really from -1 or no page rank to page rank 10. Page rank mean how important is your website to Google. Usually quality website has a good page rank value (above PR 5) i.e. if your website contains useful information to public then Google will rank it high. A good example is Wikipedia is a massive encyclopedia that is always ranked high due to the accuracy of the information and quality of the content. A famous say in the seo world is content is King.
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