Google search engine optimization basics - Search Engines - SE Optimization

Google has come to be noticed as one of the most sophisticated and advanced search engines as it is armed with an array of anti-spam technology. Google's increasing use of anti-spam functions has meant that optimizing internet sites for Google is becoming very much harder and it's now not simply a case of opening your sites source files in notepad, adding a few key terms into your numerous HTML tags, uploading your files and looking forward to the results.

In reality, this sort of optimization, known as onpage optimization, will only actually be 20% efficient at attaining rankings for any keywords which are even mildly competitive. People who aced maths in college will know this leaves us with 80% unaccounted for.

This 80% refers to offpage optimization. Offpage optimization is all to do with the number of links pointing to your site and its pages, the exact linking text (anchor text) of these links and also the good quality of the pages which the links are on. Offpage optimization is now for sure the extremely dominating aspect which determines where a site will rank in Google. Thus Google search engine optimization is nowadays mostly offpage optimization.

But why does Google give so much 'weight' (80%) to offpage optimization efforts and so little (20%) to onpage optimization? Well it really is all about the good quality of their outcomes. Whilst onpage optimization is entirely controlled by the webmaster and can thus be over used by an dishonest one, offpage optimization is something that isn't managed by anyone as such but rather by other webmasters, internet websites and indeed the Internet in general. Because of this it is truly significantly harder to conduct any underhanded or spammy offpage optimization methods in the hope of gaining an unfair benefit for a web site in the Google SERPS (Search Engine Result Pages).

The moral of the story from an seo point of view is to spend less time on those small site tweaks which you think may make a huge difference (but won't) and work tough on what actually is important. What definitely counts is how the web 'sees' your web site, the far more excellent (keyword rich) incoming links your web site has the better the webs 'view' will likely be and consequently the better Google's view of your web site will be. What Google thinks of your website is incredibly crucial, as they 'look after' sites they like.

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