What is Wordpress? The simplest answer is: its a blog.
Blogs, an internet word that originated from the term web logs, have always been seen as online diaries for people who wanted to share their ideas in life, their opinions about the things that happen around them, and the events of their days. And why not? This is the reason why blogs were invented in the first place as virtual journals for people who want to share their thoughts and feelings to the world.
But blogs have a deeper marketing significance, one that is so powerful that blogs have actually become vital business weapons in the world of electronic commerce.
Blogs, you see, are by their very essence simplified content management systems.
What does this mean?
Forget about Front Page, Dreamweaver and other HTML editors. Forget about Joomla and Mambo. To create a website with dynamic content thats very easy to update, all you need is a blog and nothing else. A blog will allow you to write and publish content with the click of a button.
Yes, its that easy. And because of this, anyone can blog. YOU can blog.
So, what is WordPress and how does it fit in our discussion so far?
WordPress is a blogging platform that has taken the internet marketing community by storm. Its closest competitor, Googles Blogger service, is also good but it is more restrictive and less comprehensive compared to WordPress. For many people, WordPress is the industry standard when it comes to blogging.
What is Wordpress? Well, its just the best blogging platform today. Take a look at its fantastic features:
- WordPress is easy to set up. Most web hosting services today have added WordPress as an option for content management. You can install the same by simply clicking on appropriate options. Even without such options, WordPress can be installed quite easily as well. No complicated instructions are involved.
- WordPress is highly customizable. Want to change the look of a blog? Want to add some advertisement blocks? Want to include new categories? You can do all of these things and so much more by simply uploading new components into the system.
- WordPress has a dedicated community of passionate bloggers. This means that there is already a traffic source you can tap into. This also means that there is a solid, socially-initiated support system that you can seek out if you need technical aid for your blog. Additionally, this also means that there will be a fertile pool of WordPress users who will continue to create innovative additions to the aforementioned blogging platform.
- Search engines love blogs, and for some reason, search engines love WordPress blogs even more. Study the first 10 results of any give search phrase and youre almost certain to see at least one WordPress-powered website among them. This is because search engines love websites with constantly updated content and blogs WordPress particularly make content publication very, very easy.
WordPress is also free to download, and you can set it up under your own domain name and under your own web hosting service.
Once its up, you can write about anything and share the same with the denizens of the World Wide Web. And once you reap its benefits, you will know the real answer to the question what is Wordpress?
Wordpress is your highway to a profitable online business.
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