Google Adwords is a very popular mode of digital advertisement across the globe and it hasnt lost its popularity despite the emergence of SEO and Social Media optimization. A lot many webmasters looking for instant traffic to their website prefer to spend a fortune on PPC campaigns in order to attract immediate visits to their websites. While SEO is a long-term digital marketing technique that brings gradual visibility to a website on the Internet, Google AdWords puts a website on the top of the of Google paid click results and help the website attract large volume of niche traffic as well.
Those have never tried either SEO or Google AdWords campaigns are always in two minds whether they should spend their marketing dollars on either of them. Businesses want to ensure their investments on campaigns achieve maximum ROI (Return on Investment).Heres a brief analysis of how an SEO or Google AdWords campaign can influence your Return on Investment.
ROI in SEO
SEO (Search Engine Optimisation) is natural approach to marketing your website across the Internet. When you spend your money on SEO, you have to presume that it is going to have long-term impact on your website. Therefore, you are not going to be in a hurry as far as the results are concerned. However, you know that all your investments are not going in vein. Therefore, if you choose SEO over Google AdWords, there is an assure return on investment in future. Depending on the quality of your service provider or their SEO strategy you might as well achieve immediate results from their SEO campaigns. Nevertheless, instant ROI in SEO depends a lot on the kind of website you have, and the competitiveness of your niche market.
Advantages of Investing in SEO
If you are running an enterprise having a business model that doesnt rely on immediate results, you should go for SEO. For example, new websites take a while to get indexed by Google and then fight for rankings on the SERPs of Google. Usually, a brand new website takes about six months to one year to appear in the SERPs of Google, assuming the service provider is worth their salt. So the advantage of investing in SEO is that you are going to see results, sooner or later. And, running an SEO campaign has long-term benefits as well.
ROI in Google AdWords
New websites that want to attract instant traffic usually pursue Googles paid campaigns as a part of the digital marketing strategies. Usually pursuing Google AdWords campaign as an advertising technique is considered to be an expensive approach. So depending on their business goals and marketing priorities, companies allocate a portion of their marketing budgets to the paid campaigns of Google.Further, if you allow an experienced PPC consultant with years of in-depth knowledge in running Google AdWords to look after your paid campaigns, you are less likely to lose and more likely make optimum utilization of your PPC spending. In such a case, you are going to see a better ROI for your spending.
Advantages of Investing in Google AdWords
Despite being a relatively more expensive marketing proposition, Google Adwords tend to entice ambitious webmasters to invest in paid campaigns for its sheer ROI value. If your PPC campaigns are taken care of by an experienced PPC consultant, you can see immediate results and instant traffic to your website. The definitive advantage of investing in Google Adwords is that you dont have to wait for a long time to see your website attract traffic and potential visitors as well. If you have totally confident of your products and services, investing in PPC campaigns can do the trick for you.
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