From late July, TCL, Hisense Electric, Hefei Sanyo, MACRO, Qingdao Haier, Meiling and other enterprises announced in 2009 one after another? June performance report. Japanese home appliance giant-7 from the beginning of this year has frequently Pre-losing sight of different, domestic appliances business in the first half of this year the overall performance of large-than-expected, sales and net profit have achieved varying degrees of adverse economic rise. "To see this year's semi-annual report published by the performance of these companies, you will wonder, Financial Crisis in the end have no impact on the household appliances industry, in the end is good or bad? "A head of household appliances enterprises so comment. Reporter notes that, from late July, TCL , Hisense Electric, Hefei Sanyo, MACRO, Qingdao Haier, Meiling and other enterprises announced in 2009 one after another? June performance report. Japanese home appliance giant-7 from the beginning of this year has f requently Pre-losing sight of different, domestic appliances business in the first half of the overall performance of the large-than-expected market Sell , Net profit were achieved varying degrees of adverse economic rise. Appliance performance across the board gains across the board "China's market opportunities and demand for the domestic appliance industry will undoubtedly respond to risks and crisis provided a strong buffer, but also the development of domestic enterprises in the industry, the minimum valley, and accumulated wealth of resources and experience." A business Leader says. Hisense Electric first published a very exciting semi-annual report, operating income reached 6.866 billion yuan television, up 23.79 percent; net profit 167 million, an increase of 87.90%. The TCL Group sales data released in July showed, LCD TV sales reached more than 660,000 units, compared with growth of 57.5% over the same period last year. 1 year? July sales of TCL's LCD TV, compared with the same period last year surged 85.3%. Flat Panel TV Rapidly on the amount of scale advantages, no doubt that domestic enterprises had a productive session. As the industry leader in TV, TCL, Hisense's market performance from the reflection of the overall development of domestic color TV enterprises were better than expected. Industry observers told the reporter, driven by business strategy to take the initiative to rescue the market. From the end of last year, affected by the financial crisis, domestic color TV enterprises initiate Price war The implementation of flexible promotions, a strong impetus to business in the domestic market share rapidly. And Meiling, Hefei Sanyo, Haier and other traditional strong White Enterprise sales, has further strengthened its people for the enterprise's comprehensive strength and growth prospects promising. Hefei Sanyo in the first half operating income of nearly 772 million yuan, a year earlier to 4.49 billion yuan, 71.9%, while ne t profit was 1.09 billion yuan, an increase of 79.07%. The Meiling more prominent in the first half performance, operating income reached 2.52 billion yuan over the previous year increased slightly by 2.78%, but net profit was 30.38 million yuan, an increase of 114.18 percent year on year. Qingdao Haier's performance also reached a record high net profit attributable to shareholders of the parent rose 21.30%. Cash flow from operating activities Net is 1051.95% surge year on year. In this regard, financial analysts Jiang Guobiao that this company should benefit from reduced procurement expenditure in the upstream, while sales growth is to bring the company a net inflow of cash and increase in the financial crisis, environment, cash flow will be sufficient the future development of enterprise support. These Refrigerator And washing up the overall corporate performance is due to state, "home appliances to the countryside" policy to stimulate market demand in rural areas under t he quick release. Earlier, the Commerce Department reported this year, 1? In June, "home appliances to the countryside" products sales, refrigerators and washing machines as a whole the largest proportion, especially the refrigerator sales overall lead. Industry observers point out that the performance of the appliance business, but also in the second half to continue the upgrading and development. Especially in the TV business, in the second half to the season will usher in marketing. The Hisense, TCL and other companies will introduce products new types of more LED LCD. Meanwhile, refrigerator, washing machine enterprises in the rural market, the overall performance, also with the policies continue to promote the rural market will usher in the second half sales of new growth. Gone against the tide surged in the business The first half of the domestic appliance market performance of companies, some industry admitted that the unexpected.
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