What is SEO?SEO, or Search Engine Optimisation, is the science of optimising a website to rank better in the search engines. It is likely that around 90% of search engine users choose to click on one of the first 3 listings, so it is ever valuable to rank exceedingly. Professional SEO's study what makes these search engines tick, what it is they are looking for and then they modify the website to give the search engines exactly that. There are many ways and techniques to SEO, On-page is maybe one of the easiest to accomplish. This involves changing a websites build and HTML to enhance how appealing it is to the search engines.We do it every dayLet's face it, SEO specialists spend most of their lives looking at numbers; different stats, measurements and charts that give us a motive to breathe, an a reason to wake. SEO is by no means easy, it has been a long time since simply packing the keywords meta tag would get you ranked, as such it is a SEO's daily grind to keep abreas t on the newest algorithms and ranking factors that change a websites position.
Often, SEO professionals will know code.More usually than not, SEO's will know how to code. It isn't a compulsory element to complete SEO, but I can reassure you that knowledge of at minimum HTML willenhance efficiency greatly. I myself come from a web developing background, in fact I still run a freelance web design company based in Essex (). Knowing how to code helps the SEO control the web document at a much closer level.
Doing it right is hard.There is a lot of mystification surrounding the beast that is SEO. This is due to a conjunction of false reporting over the years, modifications in what the search engines are indeed looking for and the fact that nobody really knows the algorithms, and so nobody (other than the Search Engine owners and employees) can promise ranking factors.
Luckily, professional SEO's like myself have spent far too much of our time working with search engines and reading immeasurable articles on how they are presumed to work, so we know how to make your website more attractive to them.There are many factors that amount to good SEO, and for someone who isn't certain of what they are doing it is easy to get lost in it all.
We use professional tools to track, measure and improve rankings.Sure, Google Analytics is working and you can see how many hits you are getting a day. That's great. But can you see where your website is underperforming. Can you see missed opportunities? Can you tell exactly why your website won't rank for specific keywords?Specialist SEO's can. We look forward to hearing from people who need help, so feel free to visit my personal SEO website at for more information on getting your website up the search engines.
I appreciate you taking the time to read this article, I have been Lewis Hill, and you have been super.
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