The 13 Pillars of Internet Marketing offers a broad introduction to internet marketing methods for people like you for marketing managers, business owners and entrepreneurs.It has been written to help you build your overall online marketing knowledge, explaining a wide variety of internet marketing activities or pillars. Few businesses understand the technical aspects of internet marketing.I strongly believe that companies need to have some understanding of internet marketing methods in-house, so that they can understand why things need to be done. Businesses can then make the decision to either do everything in-house, or manage the process and outsource the technical side to a good search engine optimization firm.
Pillar #1 Keyword ResearchKeywords are the phrases that people type into search engines to find a product or service.At the very beginning you need to make sure all the different pages on your website are targeting the right keywords - the phrases that people are likely to type into search engines in order to find the product or service that you offer.
Pillar #2 Website DesignWebsite design, pillar #2, aims to make the best use of the keywords you have chosen for your site. In addition this pillar helps you position your keywords in the most appropriate places on your site.The main aspects of pillar #2 consist of behind the scenes coding, navigation structure, onsite optimization, the precise relevance of each page and improving conversion rates.
Pillar #3 Blog TechnologyBlog technology is how I prefer to describe the marketing benefits of blogging. I view a blog as a great piece of technology rather than an online journal or diary. Many businesses dismiss blogs as informal online diaries in which people voice opinions.
However, the technology behind a blog can be harnessed as a powerful Internet marketing medium for business and the communication style can be any style you like.
Pillar #4 AutorespondersAutoresponders arent just an automatic email response delivered by your email software when you are out of the office. They can be an extremely effective part of your internet marketing arsenal. Among other things, autoresponders can deliver personalized broadcast e-mails and newsletters to your entire email list at a predetermined time. Pillar #4 Autoresponders looks at the best autoresponder software available; how to build a responsive and worthwhile list of recipients; as well as building relationships with your contact list so that you improve your email conversion rates over time.
Pillar #5 Paid AdvertisingPaid advertising is an essential part of most internet marketing campaigns. I would like to focus on two key paid advertising methods, both of which I consider to be an essential part of any internet marketing campaign.1) Pay per click advertising - using services like Google AdWords 2) Major directory submissions getting your website featured in major directories such as the Yahoo! directory.
Pillar #6 Press ReleasesOnline press releases are slightly different to conventional offline press releases. Conventional press releases are targeted at encouraging a journalist to reprint part or all of your release in their publication. However, in addition to targeting journalists, an online press release also needs to focus on tow other areas:1)The end reader 2)Search engine optimization
Pillar #7 Link BuildingThere are a variety of right and wrong ways to build links to your website. Building up good quality, relevant links has to be an integral part of any search engine optimization strategy.However, bear this in mind link building is about quality, relevant links and not about the number of links. While I believe it to be a little easier to game Yahoo or MSN search with simply generating a large volume of links that point to your website, this is a short-term game. Although it didnt in the past, Google certainly now prefers quality over quantity and that isnt going to change in the future.
Pillar #8 Article SubmissionAn excellent way of increasing the links that are pointing to your site, and guaranteeing that there are keyword-rich links which point to your site.Article submission is one of the most consistently popular and effective ways of improving your industry respectability and predictably increasing the number of your back links. The great thing about allowing your article to be reprinted is that there are an unlimited number of websites that may then be willing to republish your article. Effective article marketing can be extremely viral in nature.
Pillar #9 Group InteractionGroup interaction allows you to form relationships with prospective customers before theyre even aware of you or your
company. Group Interaction covers:Participating in discussion forumsSocial networking groupsAnswering questions posed by other peopleCommenting on other peoples blogs
Pillar #10 Viral MarketingViral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to increase brand awareness, through a self-replicating viral processes. Viral marketing is often known as word-of-mouth marketing, in fact its any medium which your existing customers use that enables a peer-to-peer recommendation to be made. Viral marketing means that your customers do your marketing on your behalf. The process of encouraging viral marketing to take place is to make it as easy as possible for your customers to tell their friends about you and to give them a reason to do so.
Pillar #11 Visitor AnalysisVisitor analysis is absolutely essential if you want to discover which of your internet marketing activities is proving to be the most valuable for your business. By tracking which websites are providing you with most traffic, knowing which websites your users are visiting prior to your site, which websites they are leaving your site for, and which inbound links are providing the most valuable visitors, you can target specific areas and focus future marketing campaigns.
Pillar #12 Continuous ContentContinuous content is probably the shortest of the 13 Pillars of Internet Marketing in terms of length, but it should be one of the broadest pillars of your internet marketing strategy. By broadest I mean that not only should it be ongoing, it also impacts other pillars.
Pillar #13 The Evolving WebThe evolving web means that the World Wide Web continues to rapidly change and therefore so must also your internet marketing strategy.
Now learn a ton of Article Marketing Tips and Techniques
No comments:
Post a Comment