The whole goal in building an online business is to build up the backlinks you have pointing to your site. The result is better search engine rankings and free, targeted traffic from the search engines. One simple and easy way of achieving this it to submit your website to link directories.
Link directories are simply a collection of websites that were submitted by website owners. Most link directories divide all the websites into categories to make it easy to find a website on a specific topic.
Every link directory is different. Some offer a free and paid inclusion, while others require a payment only. Others also offer inclusion for free if you place a reciprocal link on your site. A reciprocal link is simply a link on your website to another site in exchange for a link on that site to yours.
The best links you can get are one way links, not reciprocal links. Reciprocal links aren't all bad, but Google places more emphasis on one way links.
Link building is only beneficial for your website when you have optimized your site for the search engines. If you don't know what I mean then I suggest you go and read Steps for Building a Successful Online Business - Part 1 now to learn how.
Submitting your website to link directories is somewhat time consuming, but well worth it. The key here is to slowly build up your backlinks, so submit your site to ten directories a day. Make sure you use your keywords in the Title and Description when submitting your website.
Don't stuff your keywords in there, just make it look natural as actual people will be reading it. If you stuff your keywords in the Title and Description it will be seen as spam and your submission will be rejected.
There are two ways to submit your website: Manual submission or automated submission.
Manual submission is free but also takes up a lot of time. If you don't have much time then you may want to invest in software that will automatically submit your website to link directories for you.
Directory Submitter will submit your website to hundreds of directories for you automatically. There is a free download version, which is limited on the amount of directories it will submit to. If you can afford it I suggest upgrading to get the full benefit of the software.
Don't underestimate the power of link directories. Boost your search engine ranking easily with this method!
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