Think back to the day when your website first went live. Did you sit back and wait for the calls and inquiries to come pouring in only to discover that no one seemed to be finding your new home on the web? You can spend thousands of dollars on a top-notch web designer to build you a state-of-the-art website with all the bells and whistles, but all of that cash will end up being just money tossed down the drain without effective seo strategies that will land you at the top of the search engines for your relevant keywords.
But how do you build search engine friendliness into your web design? Marketing Pilgrim recently offered nine seo tips for doing just that. Let's look at a few of the most compelling of these search engine optimization strategies.
1. Meta tags and keyword density are out, and "great content, written in natural language" is in. A search engine optimization expert can optimize your entire site so as to drive more of the right kind of traffic to it-without making it sound like it's stuffed with keyword garbage. Remember the adage, "Content is king."
2. Let your links do the talking. "The words you use in your designs to link to other pages do matter," so shelve the outdated Click Heres and Learn Mores. Links are a great opportunity for you to build useful keywords into your web copy.
3. A well-designed, attractive website baits "links from the link-giving portion of the web," thereby improving seo. That said, don't be afraid to splurge. Just make sure you hire a web development team whose search engine optimization expertise matches its design skills.
4. Make sure your site is multi-browser friendly. That means testing it out on even the most outdated of web browsers. Why? Because the search bots in whose hands your rankings lie "are extremely disabled and unintelligent users who use a dreadfully outdated browser." Not for the uninitiated, browser testing should be performed by a team of professionals who have the track record to prove they know what they're doing.
5. Have you had your Java today? JavaScript is one of the most seo friendly technologies. Unfortunately, it must be implemented judiciously so as not to create massive problems. For this reason alone, Java scripting should be handed over to a professional.
6. Don't blind your visitors with Flash. Contrary to popular belief, Flash can be crawled by the search engines. Nevertheless, getting too Flashy can create seo nightmares. A professional web designer can clue you in on when and where Flash is/is not appropriate.
7. Don't forget about the bottom of the page. It's easy for inexperienced web designers to focus on the first thing visitors will see. They tend to forget, however, that most web pages require scrolling. In such cases, paying attention to footers is almost as important as designing good headers. It's the little details like this that can make the difference between mediocre and top search engine placement.
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